Direct booking tips: Embrace the online travel agent

You can get more direct bookings by enhancing your presence on online travel agencies (OTAs). It sounds odd, doesn’t it? But no, we have not lost our minds. A ...
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Hotels that go all-out for the festive season

The festive season always calls for something special, but some hotels go all-out. We have collected a few of the biggest and boldest examples from top hotels:
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Trends and tactics for the 2016 travel industry

The new year is upon us, and it is time to start implementing those ideas for 2016 that you have been mulling over. But, what kind of industry climate are you ...
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Quick and easy social media for hotels over high season

There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and ...
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How high season guest reviews will help your hotel all year

High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about the reviews when you are running around ...
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Why online reputation management isn’t optional

Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to worry about. But, since the rise of ...
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Direct booking tips: Get your hotel's website design right

A WIHP study in 2013 found that 20% of direct bookings with hotels were as a result of the traveller having seen the hotel on an online travel agency (OTA). ...
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Putting a stop to fake reviews

Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, online reviews allow for word-of-mouth ...
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Honest guest reviews help your hotel

Steve Kaufer’s (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has probably given some people quite a few grey ...
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7 tips for getting more direct bookings

You love that online travel agencies (OTAs) like booking.com and TripAdvisor bring business in, but you hate that you have to pay them commission. Why don’t ...
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