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The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. In today's evolving travel landscape,...
Responding to guest feedback quickly and professionally isn’t just a nice-to-have; it’s essential for maintaining your reputation and building guest loyalty, not only with the guest who took the time to give you feedback, but (in the case...
Google has long made it clear that it doesn’t want to just help users search – it wants to help them find answers. Its latest round of updates in Search and Maps, powered by generative AI, further help to fulfil Google's aim of giving...
Back in 2015 when the Royal St Andrews Hotel in Port Alfred, South Africa, opened its doors, they knew they wanted to get guest feedback right from the start. That’s why Difford Louw, the hotel's Sales Manager at the time and now the GM,...
The high season brings bustling crowds, overwhelming occupancy, and the opportunity to make a lasting impression on your guests. Amid the whirlwind of activity, you might wonder why guest reviews should be a priority – your focus is on...
You know your hotel intimately. You know where to sit to get the best winter sunshine, you know where the dirty laundry is stored (literally), but you don't know what it's like to be a guest at your property. You simply can never...
The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The good news for hoteliers targeting those top 5% of guests is...
Imagine a keen traveller in the days before the internet looking for a place to go and explore. They saunter into a travel agent’s office and look at a wall of around 50 brochures. Which one do they choose? how long do they continue to...
One surefire way to improve any hotel’s bottom line is to increase direct bookings – any booking that comes directly to the hotel via its website, email/phone call or walk-in. The benefits of direct bookings are twofold: first, you avoid...
It’s tough to sell people on places, rooms and features they’ve yet to encounter in person. Maybe you’ve gone to the effort of carefully designing and delivering an impeccably-styled hotel, but so much of it can only be experienced: the...