Keeping up with the new TripAdvisor
- 22/11/2018
- TripAdvisor
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of ...
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Is your property social media ready?
- 08/11/2018
- Hotel marketing
One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually ...
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Trend Digest: Starting Conversations With Your Guests
- 30/08/2018
- Trend Digests
No one wants to feel like they are being sold to — not the person on the end of a telemarketing call, not the person in the queue at the local green grocer, ...
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Being active in your community is good for business
- 23/08/2018
- Best practices
No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard for a property to operate in isolation ...
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5 Online Booking Pitfalls and How To Avoid Them
- 08/08/2018
- Hotel marketing
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a ...
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Marketing your hotel to Chinese FITs
- 19/07/2018
- Interviews
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Use Instagram To Get Direct Bookings With FOMO
- 12/07/2018
- Hotel marketing
With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the ...
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How Varied Is Your Hospitality Vocabulary? [quiz]
- 21/06/2018
- Best practices
Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound ...
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GDPR in 3 minutes for hotel marketers [video]
- 24/05/2018
- Hotel marketing
With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way ...
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Hotels have the social edge: 4 Steps to take it further
- 10/05/2018
- Best practices
Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge ...
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