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The high season brings bustling crowds, overwhelming occupancy, and the opportunity to make a lasting impression on your guests. Amid the whirlwind of activity, you might wonder why guest reviews should be a priority – your focus is on...
You know your hotel intimately. You know where to sit to get the best winter sunshine, you know where the dirty laundry is stored (literally), but you don't know what it's like to be a guest at your property. You simply can never...
The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The good news for hoteliers targeting those top 5% of guests is...
Imagine a keen traveller in the days before the internet looking for a place to go and explore. They saunter into a travel agent’s office and look at a wall of around 50 brochures. Which one do they choose? how long do they continue to...
One surefire way to improve any hotel’s bottom line is to increase direct bookings – any booking that comes directly to the hotel via its website, email/phone call or walk-in. The benefits of direct bookings are twofold: first, you avoid...
It’s tough to sell people on places, rooms and features they’ve yet to encounter in person. Maybe you’ve gone to the effort of carefully designing and delivering an impeccably-styled hotel, but so much of it can only be experienced: the...
The slightest margins in key areas can ultimately make or break a business in terms of performance. For many hoteliers, keeping a close eye on the Average Daily Rate (ADR), Occupancy Rate and Revenue per Available Room (RevPAR) is the most...
Many hoteliers believe that having a perfect website is the golden ticket to a spike in direct bookings, and while it’s true that your hotel’s website design and content needs to be on point, there are additional steps you need to take to...
The “one size fits all” approach to travel marketing may well be dead and gone. Special interest tourist markets are becoming more and more mainstream, and catering to a specific tourism niche or two can be a great way to get the right...
Providing indelible hotel experiences stems from being tuned in to the guests’ perspective at every stage of the booking journey. Emails play a vital part in nurturing connections with past, current and prospective guests - but when it...