Marketing your hotel to Chinese FITs

With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Use Instagram To Get Direct Bookings With FOMO

With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the ...
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How Varied Is Your Hospitality Vocabulary? [quiz]

Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound ...
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GDPR in 3 minutes for hotel marketers [video]

With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way ...
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Hotels have the social edge: 4 Steps to take it further

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge ...
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15 Inspirational quotes from hospitality greats

The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, ...
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The anxious traveller — how you can help [checklist]

I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost ...
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How to make the most of Facebook's ad audience targeting [slideshare]

If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they ...
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Earn more direct bookings for your hotel with transparency

On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would ...
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The big list of mobile marketing stats every hotelier should know

Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of ...
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