Marketing your hotel to Chinese FITs

With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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The currency of trust, and the power of partnerships

“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.” In an age where word of mouth has gone digital, and the ...
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Hotels have the social edge: 4 Steps to take it further

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge ...
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15 Inspirational quotes from hospitality greats

The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, ...
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The anxious traveller — how you can help [checklist]

I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost ...
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5 Reasons why The Shed shouldn't scare you

When freelance writer Oobah Butler decided to make a fake restaurant for the purposes of proving that “TripAdvisor was a false reality”, he realised that he ...
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Earn more direct bookings for your hotel with transparency

On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would ...
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The end of the professional critic (and why you need to get over it)

Remember the days of the professional critic? You’d have the perfect room picked out — the pride of your hotel — and it would be flawlessly cleaned and ...
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Show me the numbers — why GuestRevu is the right choice for you

Choosing the perfect guest feedback and online reputation management partner is no walk in the park. There are a lot of options out there, with most companies ...
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How smart hotel marketers get the most out of guest feedback and ...

Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! What ...
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