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Imagine a keen traveller in the days before the internet looking for a place to go and explore. They saunter into a travel agent’s office and look at a wall of around 50 brochures. Which one do they choose? how long do they continue to...
One surefire way to improve any hotel’s bottom line is to increase direct bookings – any booking that comes directly to the hotel via its website, email/phone call or walk-in. The benefits of direct bookings are twofold: first, you avoid...
It’s tough to sell people on places, rooms and features they’ve yet to encounter in person. Maybe you’ve gone to the effort of carefully designing and delivering an impeccably-styled hotel, but so much of it can only be experienced: the...
The slightest margins in key areas can ultimately make or break a business in terms of performance. For many hoteliers, keeping a close eye on the Average Daily Rate (ADR), Occupancy Rate and Revenue per Available Room (RevPAR) is the most...
Providing indelible hotel experiences stems from being tuned in to the guests’ perspective at every stage of the booking journey. Emails play a vital part in nurturing connections with past, current and prospective guests - but when it...
Consistently providing guests with excellent services during their stays is important, but hoteliers should also ensure guests have outstanding interactions throughout the booking journey, and use relevant tools to offer attractive...
Hoteliers have been turning their attention to personalisation and communication with guests for some time, but since the advent of COVID, this has become even more of a hot topic, with hoteliers looking for effective ways to have...
This article was contributed by Paula Carreirão, content writer and hospitality expert at Asksuite – winner of the Best Website Live Chat Tool in the 2020 HotelTechAwards
The COVID-19 pandemic has changed the way we live and interact...
We are all in uncharted water and with an unclear timeline on when our industry will get back to anything near normal. But, when it does, return – and it will – we want to be prepared.
No lives have been lost in the battle for bookings (that we are aware of), but the battlefield is scattered with the crumbling remains of properties that failed in their efforts to avoid paying commissions to the likes of Expedia and...
