Marketing your hotel to Chinese FITs

With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Catching MICE with guest feedback

Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the ...
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Earn more direct bookings for your hotel with transparency

On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would ...
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Trend digest: Calling a truce in the battle for bookings

The battle between hotels and online travel agents (OTAs) is well underway. To travellers, the two sides might seem like peas in a pod, working together to ...
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What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
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Lessons from OTAs on Converting Users

In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
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Direct booking tips: optimise your hotel's website for mobile

It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile ...
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Direct booking tips: how to offer more value than an OTA

The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents ...
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Direct booking tips: Add some AdWords

The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related ...
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Direct booking tips: Keep your social media alive

Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience ...
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