5 Online Booking Pitfalls and How To Avoid Them
- 08/08/2018
- Hotel marketing
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a ...
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Marketing your hotel to Chinese FITs
- 19/07/2018
- Interviews
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Catching MICE with guest feedback
- 07/06/2018
- Guest experience
Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the ...
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Earn more direct bookings for your hotel with transparency
- 15/02/2018
- Reputation
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would ...
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Trend digest: Calling a truce in the battle for bookings
- 30/11/2017
- Direct bookings
The battle between hotels and online travel agents (OTAs) is well underway. To travellers, the two sides might seem like peas in a pod, working together to ...
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What luxury travellers want, and how to attract them
- 03/11/2016
- Best practices
While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
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Lessons from OTAs on Converting Users
- 28/10/2016
- Direct bookings
In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
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Direct booking tips: optimise your hotel's website for mobile
- 08/09/2016
- Best practices
It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile ...
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Direct booking tips: how to offer more value than an OTA
- 29/06/2016
- Best practices
The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents ...
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Direct booking tips: Add some AdWords
- 14/06/2016
- Best practices
The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related ...
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