What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
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Lessons from OTAs on Converting Users

What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
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Direct booking tips: optimise your hotel's website for mobile

80% of mobile users will leave if your site is not mobile optimised – make sure that your hotel's website is attracting direct bookings by being mobile-friendly.
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Direct booking tips: how to offer more value than an OTA

You can convince guests to book direct by offering special incentives and value-ads. Here are a few ideas for the right perks to increase your direct bookings:
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Direct booking tips: Add some AdWords

Is your brand front and centre in a potential guest’s moment of need? A solid Google AdWords campaign has the potential to take your business to the next level.
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Direct booking tips: Keep your social media alive

Whether you love it or hate it, see it as an indulgence, a chore or fun, you can’t ignore social media if you hope to get more direct bookings.
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Direct booking tips: Embrace the online travel agent

20% of direct bookings happen after someone sees a hotel on online travel agencies (OTAs) so optimising your presence there means more bookings.
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Direct booking tips: Get your hotel's website design right

OTAs are not necessarily preventing direct bookings, it could be your hotel's website that is keeping travellers from booking directly.
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7 tips for getting more direct bookings

OTAs like booking.com and TripAdvisor bring business in, but you hate that you have to pay them commission...
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