Customer service to competitive advantage in the world of hospitality
Customer service has now extended beyond “the customer is always right” and providing a 5-star service, to also creating an opportunity for competitive advantage.
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Guest Writer
5 Things To Do Today To Improve Your Hotel's Online Reputation
When it comes to online reputation, reviews are undeniably influential for any business, but especially for hotels. Travellers don’t have an opportunity to "try before you buy", so they must rely on reviews from past guests to get a sense...
How to Improve Guest Feedback with Personalised Upselling
Guest feedback has a profound impact on your hotel’s online reputation. In today’s digital age, all it takes are a couple of clicks, and travellers can read all about your previous guests’ experiences — the good, the bad, and the ugly. In...
5 Site Imagery Hacks You Can Steal From Ecommerce Websites
It’s tough to sell people on places, rooms and features they’ve yet to encounter in person. Maybe you’ve gone to the effort of carefully designing and delivering an impeccably-styled hotel, but so much of it can only be experienced: the...
How To Lower Maintenance Costs When You're Running A Hotel
Hotel maintenance is a complex undertaking, involving a broad spectrum of activities. Keeping systems, equipment, and facilities in working order and in good condition is a top priority for hotel owners, and it directly affects customer...
Why Guests Are Choosing Hotels Again Over Airbnbs
Airbnb and other similar style listings were booming post-lockdowns, as travellers sought smaller, more intimate lodgings that felt safer than hotels. People wanted to get out and explore again, but they still feared the high risk of...
What the Hospitality Industry Can Learn From Ecommerce Post-Pandemic
Few industries have suffered throughout the COVID-19 pandemic quite like hospitality.
4 Tech Trends The Restaurant Industry Should Be Aware Of
The hospitality world has suffered much more from the COVID-19 lockdown efforts than most. Frustratingly, businesses that managed to survive during the roughest months (far easier said than done) don’t get the luxury of smooth sailing just...
3 Barriers to localisation in hotel marketing, and how to overcome them
Whether your business is part of a multinational chain, an independent boutique, or a small portfolio of aparthotels, the core product all accommodation providers are selling is a place for your guest to stay away from home.