Your hotel should have a blog – here are four good reasons why …

Maintaining a blog can seem like a lot of effort. You might ask, “What’s the point of having one? People already know about my hotel.” But do they really?
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Hotel industry technology: What hotel widget to use and why

Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When ...
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How to use your hotel’s reviews: the perks of social proof

Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and ...
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Review collection with TripAdvisor’s partners

TripAdvisor is the world’s largest travel site, and, as such, cannot be ignored by serious hoteliers. Having an active TripAdvisor listing has become almost ...
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What do your hotel’s competitors know about you?

Gone are the days when hoteliers had to physically visit their competitors’ establishments or send their friends over to “spy” on them. With the advent of ...
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Is ORM enough? Why you also need direct guest feedback

By now, almost every hotelier is doing online reputation management (ORM) of some sort, even if that only means checking their TripAdvisor reviews once a month ...
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Practical tips for collecting guest emails

Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to ...
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Direct booking tips: Embrace the online travel agent

You can get more direct bookings by enhancing your presence on online travel agencies (OTAs). It sounds odd, doesn’t it? But no, we have not lost our minds. A ...
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Quick and easy social media for hotels over high season

There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and ...
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How high season guest reviews will help your hotel all year

High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about the reviews when you are running around ...
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