Inspire, intrigue and entice guests with Instagram

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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TripAdvisor Awards: what are they, and how can you earn them?

By earning and nurturing the various accolades that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your ...
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Millennials might have the ‘cred’, but older guests have the cash

There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has ...
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Hot industry trend: Video marketing for hotels

Five years ago, in Think with Google’s report The 2014 Traveler’s Road to Decision, Google called video “the new frontier” for hotel marketing, yet many ...
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Back to basics: what is online reputation management and why does it ...

Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...
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Serviced apartments and the currency of trust

Serviced apartments are a growing trend in accommodation, and have been attracting increasing attention and investment. On 12 and 13 July, the annual Serviced ...
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6 ways to turn loyal guests into promoters

Many hoteliers wonder “how do I promote my hotel” but very few ask “how do I get my guests to promote my hotel”. We all know that positive word of mouth is the ...
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How to harness the power of your team to get great reviews

Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the ...
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Facebook’s new 360-degree images open new marketing opportunities for ...

If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan ...
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Facebook features hoteliers need to know about

The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online ...
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