What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
READ MORE

Lessons from OTAs on Converting Users

What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
READ MORE

Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it?
READ MORE

4 Excellent examples of hotel brands embracing user-generated content

Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
READ MORE

A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
READ MORE

What to do when guests blackmail your hotel with bad reviews

While the old saying may claim there’s no such thing as a free lunch, some unscrupulous guests do try to blackmail freebies out of hotel management.
READ MORE

7 Top Twitter tips for hoteliers

About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
READ MORE

Inspire, intrigue and entice guests with Instagram

Instagram is one of the fastest growing social media platforms in the world, and, as it is image-based, it works particularly well for hospitality businesses.
READ MORE

TripAdvisor Awards: what are they, and how can you earn them?

By earning an accolade that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your establishment and guests.
READ MORE

Millennials might have the ‘cred’, but older guests have the cash

millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
READ MORE

Download

No thanks

Downloads library

Check out our downloadable ebooks and guides!

Email-Marketing-Mistakes-That-Could-Cost-Your-Hotel-Bookings
How-People-Do-Travel-Related-Web-Browsing
Visit library