4 Excellent examples of hotel brands embracing user-generated content

Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
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A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
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What to do when guests blackmail your hotel with bad reviews

While the old saying may claim there’s no such thing as a free lunch, some unscrupulous guests do try to blackmail freebies out of hotel management.
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7 Top Twitter tips for hoteliers

About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
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Inspire, intrigue and entice guests with Instagram

Instagram is one of the fastest growing social media platforms in the world, and, as it is image-based, it works particularly well for hospitality businesses.
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TripAdvisor Awards: what are they, and how can you earn them?

By earning an accolade that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your establishment and guests.
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Millennials might have the ‘cred’, but older guests have the cash

millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
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Hot industry trend: Video marketing for hotels

Two years ago, Google called video “the new frontier” for hotel marketing, yet many hoteliers have been slow to include video in their marketing mix.
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Back to basics: What is online reputation management and why does it ...

Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...
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Serviced apartments and the currency of trust

On 12 and 13 July, the annual Serviced Apartment Summit Europe, was held in London. Representatives from GuestRevu’s London office attended the summit.
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