The currency of trust, and the power of partnerships

“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.” In an age where word of mouth has gone digital, and the ...
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TripAdvisor makes further changes to its algorithm in 2018

TripAdvisor is continually fine-tuning the way that its algorithm ranks accommodation, activities and restaurants in order to show travellers the most popular ...
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5 Reasons why The Shed shouldn't scare you

When freelance writer Oobah Butler decided to make a fake restaurant for the purposes of proving that “TripAdvisor was a false reality”, he realised that he ...
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The end of the professional critic (and why you need to get over it)

Remember the days of the professional critic? You’d have the perfect room picked out — the pride of your hotel — and it would be flawlessly cleaned and ...
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Why you should never block a bad review (and what to do instead)

No one likes to get a bad review online. The sinking feeling when you see a one or two out of five rating and the harsh criticisms of unhappy guests erode at ...
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The guests have spoken as the 2017 BoHo Awards winners are announced

The Inaugural Boutique Hotel Guest Experience Awards were held at 2017 Boutique and Lifestyle Hotel Summit 2017 in London on May 22 at The Montcalm Royal ...
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Shop like a traveller: keeping on top of your hotel's online image

The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a ...
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A quick guide to TripAdvisor’s premium products

Budgets in hospitality are always tight, and hoteliers, restaurateurs and other hospitality professionals constantly find themselves asking, “do I need to pay ...
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Responding to TripAdvisor hotel reviews – the good, the bad, and the ...

By now it should be no secret – hotel owners or managers must be quick to the keyboard in responding to guests' reviews on platforms like TripAdvisor.
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GuestRevu clients shine in TripAdvisor's Travelers’ Choice Awards

Every year, TripAdvisor’s Travelers’ Choice Awards are granted to hotels and destinations in a number of categories that have excelled not in the eyes of ...
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