Trend digest – guest personalisation in the hotel industry

Businesses cannot hide behind excuses not to create memorable and unique experiences for travellers. We round up a few personalisation trends to keep in mind...
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The guests have spoken as the 2017 BoHo Awards winners are announced

The Inaugural Boutique Hotel Guest Experience Awards were held at the Boutique and Lifestyle Hotel Summit 2017 in London, on May 22. Here are the winners...
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Where Guest Engagement and Technology Meet For Boutique Hotels

Even boutique hotel guests looking for hands-on, unique experiences have come to expect the speed and convenience that modern technology provides.
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Shop like a traveller: keeping on top of your hotel's online image

How can you ensure that the image that a prospective guest gleans of your hotel from your online presence is a positive and accurate one?
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Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly

When responding to reviews, some hotel managers hit the nail on the head, and others miss the mark catastrophically. Here, we discuss some real world examples.
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Why measuring guest feedback is essential for hotel groups

As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage your various properties.
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
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Is it time for an upgrade? Use your reviews to back you up

As a hotel manager or marketer, conducting an analysis of guest feedback and online reviews will give you insights to motivate for any upgrades needed.
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Using online information to define and refine your competitive edge for ...

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Three ways to use your competitive intelligence (and make the most of your ...

The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
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