What luxury travellers want, and how to attract them
- 03/11/2016
- Best practices
While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
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Lessons from OTAs on Converting Users
- 28/10/2016
- Direct bookings
In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
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Ratings or reviews – learning to read between the lines
- 20/10/2016
- TripAdvisor
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? ...
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4 Excellent Examples of Hotel Brands Embracing User-Generated Content
- 13/10/2016
- Hotel marketing
The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by ...
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A writer's guide to effective website copy for hotels
- 29/09/2016
- Best practices
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, ...
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What to do when guests blackmail your hotel with bad reviews
- 22/09/2016
- TripAdvisor
While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel ...
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7 Top Twitter tips for hoteliers
- 15/09/2016
- Best practices
By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no ...
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Inspire, intrigue and entice guests with Instagram
- 01/09/2016
- Best practices
Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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TripAdvisor Awards: what are they, and how can you earn them?
- 23/08/2016
- TripAdvisor
By earning and nurturing the various accolades that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your ...
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Millennials might have the ‘cred’, but older guests have the cash
- 18/08/2016
- Hotel marketing
There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has ...
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