Why measuring guest feedback is essential for hotel groups

As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage your various properties.
READ MORE

How to win bookings based on Google’s ‘Traveler's Road to Decision’

Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
READ MORE

Is it time for an upgrade? Use your reviews to back you up

As a hotel manager or marketer, conducting an analysis of guest feedback and online reviews will give you insights to motivate for any upgrades needed.
READ MORE

Using online information to define and refine your competitive edge for ...

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
READ MORE

Three ways to use your competitive intelligence (and make the most of your ...

The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
READ MORE

What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
READ MORE

Lessons from OTAs on Converting Users

What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
READ MORE

Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it?
READ MORE

4 Excellent examples of hotel brands embracing user-generated content

Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
READ MORE

A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
READ MORE

Download

No thanks

Downloads library

Check out our downloadable ebooks and guides!

Email-Marketing-Mistakes-That-Could-Cost-Your-Hotel-Bookings
How-People-Do-Travel-Related-Web-Browsing
Visit library