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New research has shown that reviews are the third most important factor for guests when booking accommodation, after price and location. But the ways guests interact with online reviews is in more flux than ever, both reflecting and...
Consistently providing guests with excellent services during their stays is important, but hoteliers should also ensure guests have outstanding interactions throughout the booking journey, and use relevant tools to offer attractive...
Slow travel is the “new” face of what many have come to know as sustainable travel, and it’s centered around mitigating some of the social and environmental costs that come with traditional (fast) travel.
The trend was gaining traction...
The past year and a bit forced being a ‘homebody’ onto millions of people, and through that period, a surge of digital content consumption and engagement manifested at unseen levels for most social media platforms. People literally escaped...
With over 1 billion reviews and traveller opinions on Tripadvisor, there’s still plenty of info for any travellers wanting to relieve their pent-up travel passion – and there are also plenty of examples of how (and how not) to respond to...
It’s getting harder for hotel marketers to show consumers who they can really trust online – most hotels now have well designed websites, decent booking packages, and even good reviews on reliable OTAs.
All of this comes at a time where ...
Ensuring you’re keeping an eye on the competition is a crucial part of hotel management – knowing where you stand out and where you need to work harder can inform many aspects of your operations, human resources, and marketing strategies.
The erratic nature of job security brought about by the pandemic is a harsh reality that no hotelier could have foreseen the extent of – until we were all knee-deep in it. According to BigHospitality, COVID-19 resulted in at least 660 000...
Hoteliers have been turning their attention to personalisation and communication with guests for some time, but since the advent of COVID, this has become even more of a hot topic, with hoteliers looking for effective ways to have...
The hospitality world has suffered much more from the COVID-19 lockdown efforts than most. Frustratingly, businesses that managed to survive during the roughest months (far easier said than done) don’t get the luxury of smooth sailing just...