What to do when guests blackmail your hotel with bad reviews

While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel ...
READ MORE

7 Top Twitter tips for hoteliers

By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no ...
READ MORE

Inspire, intrigue and entice guests with Instagram

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
READ MORE

TripAdvisor Awards: what are they, and how can you earn them?

By earning and nurturing the various accolades that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your ...
READ MORE

Millennials might have the ‘cred’, but older guests have the cash

There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has ...
READ MORE

Hot industry trend: Video marketing for hotels

Two years ago, in Think with Google’s report The 2014 Traveler’s Road to Decision, Google called video “the new frontier” for hotel marketing, yet many ...
READ MORE

Back to basics: what is online reputation management and why does it ...

Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...
READ MORE

Serviced apartments and the currency of trust

Serviced apartments are a growing trend in accommodation, and have been attracting increasing attention and investment. On 12 and 13 July, the annual Serviced ...
READ MORE

6 ways to turn loyal guests into promoters

Many hoteliers wonder “how do I promote my hotel” but very few ask “how do I get my guests to promote my hotel”. We all know that positive word of mouth is the ...
READ MORE

How to harness the power of your team to get great reviews

Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the ...
READ MORE

Download

No thanks

Downloads library

Check out our downloadable ebooks and guides!

Email-Marketing-Mistakes-That-Could-Cost-Your-Hotel-Bookings
How-People-Do-Travel-Related-Web-Browsing
Visit library