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With the growth of online spaces populated by user-generated content, word of mouth is increasingly becoming digitised, and reviews that are shared with online communities often even overshadow the recommendations that are passed on in...
We’re thrilled to announce that our clients have helped us to reach the #1 spots in both the Guest Feedback and Reputation Management categories on Hotel Tech Report!
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed for users to keep track of their friends’ experiences and...
Some properties think of TripAdvisor as their best friend, others their worst enemy. But when it comes to online reviews, it is the one place that every hospitality professional turns to. There can be no denying the impact that the review...
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong points out, that couldn’t be further from the truth. As Managing Director of ...
“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.”
In an age where word of mouth has gone digital, and the handling of online reviews can make or break a company’s reputation, the currency of...
Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the services they offer.
The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, not to mention the experience. While some things can only be learnt through hard...
I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost on our way to the hotel? Would they cater to vegetarians? Would we arrive and...
When freelance writer Oobah Butler decided to make a fake restaurant for the purposes of proving that “TripAdvisor was a false reality”, he realised that he had a number of hurdles ahead of him. From overcoming TripAdvisor’s fraud checks,...