Quick and easy social media for hotels over high season

There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and ...
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How high season guest reviews will help your hotel all year

High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about the reviews when you are running around ...
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Why online reputation management isn’t optional

Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to worry about. But, since the rise of ...
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Direct booking tips: Get your hotel's website design right

A WIHP study in 2013 found that 20% of direct bookings with hotels were as a result of the traveller having seen the hotel on an online travel agency (OTA). ...
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Putting a stop to fake reviews

Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, online reviews allow for word-of-mouth ...
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Honest guest reviews help your hotel

Steve Kaufer’s (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has probably given some people quite a few grey ...
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Manage negative guest reviews with the 3 Rs

In a previous article we talked about the importance of TripAdvisor rankings, and why, for your brand’s sake, you need to take reviews very seriously. Not ...
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How your TripAdvisor ranking is calculated (and how to improve it)

Update: As of March 2018, TripAdvisor has updated the algorithm which calculates rankings on the popularity index. The aim of this update is to adjust the ...
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How to navigate the mad, mad world of online reviews

I need to manage my guest reviews, but they seem to be coming in from everywhere! Where do I start? It is just about impossible to try and monitor all the ...
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