Trend digest – guest personalisation in the hotel industry

Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in ...
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The guests have spoken as the 2017 BoHo Awards winners are announced

The Inaugural Boutique Hotel Guest Experience Awards were held at 2017 Boutique + Lifestyle Hotel Summit 2017 in London on May 22 at The Montcalm Royal London ...
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Where Guest Engagement and Technology Meet For Boutique Hotels

Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren't even hotels. Online travel ...
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Shop like a traveller: keeping on top of your hotel's online image

The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a ...
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Responding to TripAdvisor hotel reviews – the good, the bad, and the ...

By now it should be no secret – hotel owners or managers must be quick to the keyboard in responding to guests' reviews on platforms like TripAdvisor.
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Why measuring guest feedback is essential for hotel groups

Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business ...
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their ...
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Is it time for an upgrade? Use your reviews to back you up

The new year brings with it a sense of revival. New budgets are forecast and plans devised to make the year ahead a fruitful one, allowing hotel owners to ...
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Using online information to define and refine your competitive edge ...

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation ...
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Three ways to use your competitive intelligence (and make the most of ...

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the ...
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