Use Instagram To Get Direct Bookings With FOMO

One of the most important parts of inspiring a fear of missing out in your potential guests is reaching the kind of guests who are looking for just the experience that you have to ...
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How Varied Is Your Hospitality Vocabulary? [quiz]

Test your knowledge with this quick quiz on terms used in the hospitality industry.
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GDPR in 3 minutes for hotel marketers [video]

We take a quick look at how the GDPR is guiding all marketers to treat people’s data – and their attention – with the respect it deserves, and give you a few tips on how to make ...
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Hotels have the social edge: 4 Steps to take it further

Guests love to talk about their experiences at hotels, giving them the social edge. We look at four ways that hotel marketers can make the most of this advantage.
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15 Inspirational quotes from hospitality greats

Some wise quotes about hospitality from a few of the industry's great visionaries to help keep you inspired and reaching for greatness.
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The anxious traveller — how you can help [checklist]

We look at how accommodation providers can help their guests to feel more at ease when making a booking, before they arrive, and during their stays.
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How to make the most of Facebook's ad audience targeting [slideshare]

All the basics any hotel marketer needs to know to get their hotel's ads in front of exactly the right people on Facebook – in a few handy slides.
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Earn more direct bookings for your hotel with transparency

How transparency can be used to build trust in your brand, motivate staff and increase direct bookings
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The big list of mobile marketing stats every hotelier should know

At every stage in the traveller's journey, your potential guests are on mobile. If you know what they're using their devices for, you can connect with them ...
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Trend digest: 2017’s top social media advice

From taking advantage of new features, to shifting focus from hotel amenities to guest experiences, we look at top social media lessons for 2017.
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