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Many hoteliers believe that having a perfect website is the golden ticket to a spike in direct bookings, and while it’s true that your hotel’s website design and content needs to be on point, there are additional steps you need to take to...
The “one size fits all” approach to travel marketing may well be dead and gone. Special interest tourist markets are becoming more and more mainstream, and catering to a specific tourism niche or two can be a great way to get the right...
Providing indelible hotel experiences stems from being tuned in to the guests’ perspective at every stage of the booking journey. Emails play a vital part in nurturing connections with past, current and prospective guests - but when it...
Working remotely has swiftly become more commonplace – 56% of U.S workforce is doing it – and while for most people this means working from home, some have realised this can mean working from anywhere.
However you look at love, and no matter what your love language is, travelling together is one of the ultimate indulgences and milestones that those who are in romantic relationships look forward to.
The perennial shift towards a digital economy demands agility from businesses and consumers alike; and the hospitality industry is on the same path when it comes to digitalisation being incorporated as an industry standard.
Although the...
Consistently providing guests with excellent services during their stays is important, but hoteliers should also ensure guests have outstanding interactions throughout the booking journey, and use relevant tools to offer attractive...
As much as any other product or service, different hotel packages will always appeal more or less to different people. You may try to emulate your competitors that are enticing some of your prospective guests through their doors, but...
Hoteliers are hard-pressed to examine every practical tactic to rearrange their property, staff, and technology for the better. Making the best use of guest feedback data gives confidence to the decision makers within hospitality, and...
The past year and a bit forced being a ‘homebody’ onto millions of people, and through that period, a surge of digital content consumption and engagement manifested at unseen levels for most social media platforms. People literally escaped...