15 Inspirational quotes from hospitality greats
- 03/05/2018
- Reputation
The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, ...
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The anxious traveller — how you can help [checklist]
- 05/04/2018
- Guest experience
I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost ...
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How to make the most of Facebook's ad audience targeting [slideshare]
- 22/03/2018
- Hotel marketing
If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they ...
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Earn more direct bookings for your hotel with transparency
- 15/02/2018
- Reputation
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would ...
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The big list of mobile marketing stats every hotelier should know
- 07/12/2017
- Hotel marketing
Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of ...
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Trend digest: 2017’s top social media advice
- 26/10/2017
- Best practices
It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. ...
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The tightrope between privacy and personalisation for hotels
- 05/10/2017
- Guest experience
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality ...
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Trend digest – A guide to online advertising
- 31/08/2017
- Hotel marketing
These days, online advertising is often inescapable if you want your hotel to remain relevant and successful.
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Trend digest – hotel loyalty programs in 2017
- 27/07/2017
- News
A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is ...
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How to transform your hotel's marketing with storytelling
- 20/07/2017
- Hotel marketing
Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting ...
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