5 Hotel marketing tips for better Google search results

While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search ...
READ MORE

Forget the app (for now) and focus on making your website mobile ...

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”.
READ MORE

Trend digest – mobile browsing in the travel sector

We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel ...
READ MORE

How to win bookings based on Google’s ‘Traveler's Road to Decision’

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their ...
READ MORE

Tapping into the market of bleisure travellers

Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of ...
READ MORE

Using online information to define and refine your competitive edge ...

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation ...
READ MORE

Three ways to use your competitive intelligence (and make the most of ...

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the ...
READ MORE

What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
READ MORE

Lessons from OTAs on Converting Users

In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
READ MORE

4 Excellent Examples of Hotel Brands Embracing User-Generated Content

The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by ...
READ MORE

Download

No thanks

Downloads library

Check out our downloadable ebooks and guides!

Email-Marketing-Mistakes-That-Could-Cost-Your-Hotel-Bookings
How-People-Do-Travel-Related-Web-Browsing
Visit library