15 Inspirational quotes from hospitality greats

The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, ...
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The anxious traveller — how you can help [checklist]

I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost ...
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How to make the most of Facebook's ad audience targeting [slideshare]

If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they ...
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Earn more direct bookings for your hotel with transparency

On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would ...
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The big list of mobile marketing stats every hotelier should know

Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of ...
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Trend digest: 2017’s top social media advice

It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. ...
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The tightrope between privacy and personalisation for hotels

Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality ...
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Trend digest – A guide to online advertising

These days, online advertising is often inescapable if you want your hotel to remain relevant and successful.
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Trend digest – hotel loyalty programs in 2017

A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is ...
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How to transform your hotel's marketing with storytelling

Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting ...
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