The role of storytelling in the bid for direct and repeat bookings ...

We talk to Liutauras Vaitkevicius of Good Hotel London about the importance of direct and repeat bookings, and how his team make sure that guests return.
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Keeping up with the new TripAdvisor

With big change to TripAdvisor’s user feeds, we look at how a travel feed for users will impact businesses that list on the review giant’s site.
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Is your property social media ready?

Photos are one of the most effective forms of user generated content, so we outline some of the ways you can encourage guests to take (and share) photos of your hotel.
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Trend Digest: Starting Conversations With Your Guests

The role of the hotel marketer has become less about providing once-off information and more about starting a conversation. We look at sources from around the web that discuss the ...
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Being active in your community is good for business

By actively participating within the community at large, properties not only further tourism and help local causes, but help themselves in turn.
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5 Online Booking Pitfalls and How To Avoid Them

From your users forgetting about you to not trusting your payment process, there are a myriad of ways your hotel’s online booking process can fall short of user expectations and, ...
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Marketing your hotel to Chinese FITs

We speak to Cho Wong, Managing Director of Compass Edge Europe, about how the challenge of marketing to a Chinese audience can be met, and how hoteliers can attract, and delight, ...
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Use Instagram To Get Direct Bookings With FOMO

One of the most important parts of inspiring a fear of missing out in your potential guests is reaching the kind of guests who are looking for just the experience that you have to ...
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How varied is your hospitality vocabulary? [quiz]

Test your knowledge with this quick quiz on terms used in the hospitality industry.
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GDPR in 3 minutes for hotel marketers [video]

We take a quick look at how the GDPR is guiding all marketers to treat people’s data – and their attention – with the respect it deserves, and give you a few tips on how to make ...
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