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One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually from thousands of miles away. Luckily, your prospective guests are already...
No one wants to feel like they are being sold to — not the person on the end of a telemarketing call, not the person in the queue at the local green grocer, and not the person browsing the web, looking for the perfect location for their...
No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard for a property to operate in isolation from its community, it’s nigh on impossible. Properties rely on their local...
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a while back – but ultimately, it's to get people to book at your hotel.
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong points out, that couldn’t be further from the truth. As Managing Director of ...
With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the young’uns are calling it these days, is real, and if you aren’t taking advantage of...
Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound like Greek to the average outsider is totally in your wheelhouse.
While you...
With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way to ensure their marketing procedures are compliant. So, we searched far and wide...
Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the services they offer.
The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, not to mention the experience. While some things can only be learnt through hard...