What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
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Lessons from OTAs on Converting Users

In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
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4 Excellent Examples of Hotel Brands Embracing User-Generated Content

The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by ...
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A writer's guide to effective website copy for hotels

We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, ...
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7 Top Twitter tips for hoteliers

By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no ...
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Direct booking tips: optimise your hotel's website for mobile

It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile ...
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Inspire, intrigue and entice guests with Instagram

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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The ‘staycation’ is on the rise – are you capitalising on the new ...

For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. ...
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Millennials might have the ‘cred’, but older guests have the cash

There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has ...
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Back to basics: what is online reputation management and why does it ...

Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...
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