The tightrope between privacy and personalisation for hotels
- 05/10/2017
- Guest experience
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, consumers expect a personalised experience from hospitality brands.
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Trend digest – A guide to online advertising
- 31/08/2017
- Hotel marketing
Online advertising should be an essential part of any successful hotel’s marketing strategy, and today getting started is no longer difficult or costly.
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Trend digest – hotel loyalty programs in 2017
- 27/07/2017
- Hotel marketing
A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour, the landscape is changing.
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How to transform your hotel's marketing with storytelling
- 20/07/2017
- Hotel marketing
Show your guest why they should choose you over your competitors in an engaging, authentic way using storytelling in your marketing approach.
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Trend digest: video marketing for hotels
- 29/06/2017
- Hotel marketing
If a picture speaks a thousand words, then video has the power to sing a symphony. Video is taking over, and now is the time to get involved.
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The hotelier’s ‘cheat sheet’ for being mobile friendly
- 22/06/2017
- Hotel marketing
With more people than ever searching the web with their mobiles, not being mobile friendly can lose you bookings. This simple guide will help you change that.
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5 Hotel marketing tips for better Google search results
- 08/06/2017
- Hotel marketing
Improve your reach, increase online visibility, and ultimately get more bookings using these 5 tips for enhancing your Google search profile from GuestRevu.
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Forget the app (for now) and focus on making your website mobile friendly
- 11/05/2017
- Best practices
While apps definitely have their place, for smaller or independent travel brands your first priority should be making sure your website is mobile-friendly.
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Trend digest – mobile browsing in the travel sector
- 27/04/2017
- Hotel marketing
We look at some of the best resources from around the web on established and emerging trends of mobile browsing in the travel sector.
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Trend digest: Emerging market segments
- 30/03/2017
- Hotel marketing
Keeping abreast of emerging market segments can help to keep your business ahead of the pack when it comes to attracting travellers and satisfying their needs.
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