How to win bookings based on Google’s ‘Traveler's Road to Decision’

Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
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Tapping into the market of bleisure travellers

There is a growing contingent of business travellers who choose to combine work and play when they go away. How do you attract these 'bleisure' travellers?
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Using online information to define and refine your competitive edge for ...

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Three ways to use your competitive intelligence (and make the most of your ...

The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
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What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
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Lessons from OTAs on Converting Users

What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
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4 Excellent examples of hotel brands embracing user-generated content

Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
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A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
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7 Top Twitter tips for hoteliers

About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
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Direct booking tips: optimise your hotel's website for mobile

80% of mobile users will leave if your site is not mobile optimised – make sure that your hotel's website is attracting direct bookings by being mobile-friendly.
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