Forget the app (for now) and focus on making your website mobile friendly

While apps definitely have their place, for smaller or independent travel brands your first priority should be making sure your website is mobile-friendly.
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Trend digest – mobile browsing in the travel sector

We look at some of the best resources from around the web on established and emerging trends of mobile browsing in the travel sector.
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Trend digest: Emerging market segments

Keeping abreast of emerging market segments can help to keep your business ahead of the pack when it comes to attracting travellers and satisfying their needs.
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
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Tapping into the market of bleisure travellers

There is a growing contingent of business travellers who choose to combine work and play when they go away. How do you attract these 'bleisure' travellers?
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Using online information to define and refine your competitive edge for ...

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Three ways to use your competitive intelligence (and make the most of your ...

The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
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What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
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Lessons from OTAs on Converting Users

What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
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4 Excellent examples of hotel brands embracing user-generated content

Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
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