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In 2015, mobile phones overtook desktop computers as the primary device people used to search the web, and, according to Google, users are five times more likely to leave a website if it isn't mobile-friendly.
While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant.
With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”.
We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel websites and booking holidays.
New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and “health” mean, are changing. These changes in society affect marketers in all...
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, as Google showed last year with their analysis of “moments that...
Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of travellers are leisure travellers, business travellers, and people visiting...
The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going to remain hugely competitive. Unfortunately for hoteliers,...
Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for them, but the online world is also a...
In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of British travellers booked their accommodation through an...