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It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. New features are added, new technologies developed, and keeping up can be a...
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands.
These days, online advertising is often inescapable if you want your hotel to remain relevant and successful.
A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is changing.
If a picture speaks a thousand words, then video has the power to sing a symphony.
In 2015, mobile phones overtook desktop computers as the primary device people used to search the web, and, according to Google, users are five times more likely to leave a website if it isn't mobile-friendly.
With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”.
We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel websites and booking holidays.
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, as Google showed last year with their analysis of “moments that...
Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of travellers are leisure travellers, business travellers, and people visiting...