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With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the young’uns are calling it these days, is real, and if you aren’t taking advantage of...
Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound like Greek to the average outsider is totally in your wheelhouse.
While you...
With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way to ensure their marketing procedures are compliant. So, we searched far and wide...
Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the services they offer.
The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, not to mention the experience. While some things can only be learnt through hard...
I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost on our way to the hotel? Would they cater to vegetarians? Would we arrive and...
If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they would have raided their company's coffers. If you told them you could ensure that...
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would do the right thing and book direct for an upcoming Easter weekend break.
It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. New features are added, new technologies developed, and keeping up can be a...
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands.