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I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost on our way to the hotel? Would they cater to vegetarians? Would we arrive and...
If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they would have raided their company's coffers. If you told them you could ensure that...
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would do the right thing and book direct for an upcoming Easter weekend break.
It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. New features are added, new technologies developed, and keeping up can be a...
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands.
These days, online advertising is often inescapable if you want your hotel to remain relevant and successful.
A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is changing.
Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting anecdotes that endear us to them.
If a picture speaks a thousand words, then video has the power to sing a symphony.
In 2015, mobile phones overtook desktop computers as the primary device people used to search the web, and, according to Google, users are five times more likely to leave a website if it isn't mobile-friendly.