Three ways to use your competitive intelligence (and make the most of your ...

The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
READ MORE

What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
READ MORE

Lessons from OTAs on Converting Users

What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
READ MORE

4 Excellent examples of hotel brands embracing user-generated content

Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
READ MORE

A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
READ MORE

7 Top Twitter tips for hoteliers

About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
READ MORE

Direct booking tips: optimise your hotel's website for mobile

80% of mobile users will leave if your site is not mobile optimised – make sure that your hotel's website is attracting direct bookings by being mobile-friendly.
READ MORE

Inspire, intrigue and entice guests with Instagram

Instagram is one of the fastest growing social media platforms in the world, and, as it is image-based, it works particularly well for hospitality businesses.
READ MORE

The ‘staycation’ is on the rise – are you capitalising on the new trend?

For many travellers, political and economic instability has resulted in a reluctance to travel abroad. However, this has not diminished their wanderlust ...
READ MORE

Millennials might have the ‘cred’, but older guests have the cash

millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
READ MORE

Get your report

No thanks

Downloads library

Check out our downloadable ebooks and guides!

Email-Marketing-Mistakes-That-Could-Cost-Your-Hotel-Bookings
How-People-Do-Travel-Related-Web-Browsing
Visit library