Inspire, intrigue and entice guests with Instagram

Instagram is one of the fastest growing social media platforms in the world, and, as it is image-based, it works particularly well for hospitality businesses.
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The ‘staycation’ is on the rise – are you capitalising on the new trend?

For many travellers, political and economic instability has resulted in a reluctance to travel abroad. However, this has not diminished their wanderlust ...
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Millennials might have the ‘cred’, but older guests have the cash

millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
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Back to basics: What is online reputation management and why does it ...

Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...
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6 Ways to turn loyal guests into promoters

Word of mouth is vital for hospitality businesses, and ensuring guests become promoters of your hotel should be a primary objective in your marketing strategy.
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Facebook’s new 360-degree images open new marketing opportunities for ...

Use Facebook 360 to give prospective guests a virtual reality peek inside your hotel.
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Direct booking tips: how to offer more value than an OTA

You can convince guests to book direct by offering special incentives and value-ads. Here are a few ideas for the right perks to increase your direct bookings:
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Facebook features hoteliers need to know about

In the online clamour for the guest’s attention (and money) every aspect of a hotel’s online presence matters, and this includes your Facebook presence.
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Direct booking tips: Add some AdWords

Is your brand front and centre in a potential guest’s moment of need? A solid Google AdWords campaign has the potential to take your business to the next level.
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Your hotel should have a blog – here are four good reasons why …

A blog gives you the space to tie your entire brand and its personality into a coherent package, showing readers why visiting your hotel is a great idea.
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