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Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most active users only use their phones to check on their feeds.
It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. New features are added, new technologies developed, and keeping up can be a...
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands.
These days, online advertising is often inescapable if you want your hotel to remain relevant and successful.
A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is changing.
Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting anecdotes that endear us to them.
If a picture speaks a thousand words, then video has the power to sing a symphony.
In 2015, mobile phones overtook desktop computers as the primary device people used to search the web, and, according to Google, users are five times more likely to leave a website if it isn't mobile-friendly.
While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant.
With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”.
