6 ways to turn loyal guests into promoters
- 19/07/2016
- Hotel marketing
Many hoteliers wonder “how do I promote my hotel” but very few ask “how do I get my guests to promote my hotel”. We all know that positive word of mouth is the ...
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Facebook’s new 360-degree images open new marketing opportunities for ...
- 30/06/2016
- Best practices
If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan ...
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Direct booking tips: how to offer more value than an OTA
- 29/06/2016
- Best practices
The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents ...
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Facebook features hoteliers need to know about
- 21/06/2016
- Best practices
The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online ...
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Direct booking tips: Add some AdWords
- 14/06/2016
- Best practices
The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related ...
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Your hotel should have a blog – here are four good reasons why …
- 24/05/2016
- Best practices
Maintaining a blog can seem like a lot of effort. You might ask, “What’s the point of having one? People already know about my hotel.” But do they really?
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Hotel industry technology: What hotel widget to use and why
- 17/05/2016
- TripAdvisor
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When ...
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How to use your hotel’s reviews: the perks of social proof
- 10/05/2016
- Best practices
Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and ...
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Direct booking tips: Keep your social media alive
- 16/02/2016
- Best practices
Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience ...
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Practical tips for collecting guest emails
- 19/01/2016
- Best practices
Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to ...
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