6 ways to turn loyal guests into promoters

Many hoteliers wonder “how do I promote my hotel” but very few ask “how do I get my guests to promote my hotel”. We all know that positive word of mouth is the ...
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Facebook’s new 360-degree images open new marketing opportunities for ...

If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan ...
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Direct booking tips: how to offer more value than an OTA

The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents ...
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Facebook features hoteliers need to know about

The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online ...
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Direct booking tips: Add some AdWords

The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related ...
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Your hotel should have a blog – here are four good reasons why …

Maintaining a blog can seem like a lot of effort. You might ask, “What’s the point of having one? People already know about my hotel.” But do they really?
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Hotel industry technology: What hotel widget to use and why

Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When ...
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How to use your hotel’s reviews: the perks of social proof

Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and ...
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Direct booking tips: Keep your social media alive

Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience ...
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Practical tips for collecting guest emails

Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to ...
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