How to win bookings based on Google’s ‘Traveler's Road to Decision’
- 05/01/2017
- Best practices
Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
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Tapping into the market of bleisure travellers
- 22/12/2016
- Guest experience
There is a growing contingent of business travellers who choose to combine work and play when they go away. How do you attract these 'bleisure' travellers?
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Using online information to define and refine your competitive edge for ...
- 24/11/2016
- Hotel marketing
Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Three ways to use your competitive intelligence (and make the most of your ...
- 10/11/2016
- Best practices
The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
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What luxury travellers want, and how to attract them
- 03/11/2016
- Guest experience
While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
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Lessons from OTAs on Converting Users
- 28/10/2016
- Hotel marketing
What can hoteliers learn about increasing conversions and getting more bookings on their hotel websites from the way OTAs convert their visitors?
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4 Excellent examples of hotel brands embracing user-generated content
- 13/10/2016
- Hotel marketing
Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.
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A writer's guide to effective website copy for hotels
- 29/09/2016
- Best practices
Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
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7 Top Twitter tips for hoteliers
- 15/09/2016
- Best practices
About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
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Direct booking tips: optimise your hotel's website for mobile
- 08/09/2016
- Best practices
80% of mobile users will leave if your site is not mobile optimised – make sure that your hotel's website is attracting direct bookings by being mobile-friendly.
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