A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
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7 Top Twitter tips for hoteliers

About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
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Direct booking tips: optimise your hotel's website for mobile

80% of mobile users will leave if your site is not mobile optimised – make sure that your hotel's website is attracting direct bookings by being mobile-friendly.
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Inspire, intrigue and entice guests with Instagram

Instagram is one of the fastest growing social media platforms in the world, and, as it is image-based, it works particularly well for hospitality businesses.
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The ‘staycation’ is on the rise – are you capitalising on the new trend?

For many travellers, political and economic instability has resulted in a reluctance to travel abroad. However, this has not diminished their wanderlust ...
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Millennials might have the ‘cred’, but older guests have the cash

millennials are not the only travel consumers for you to target. People reaching older ages and retirement are an important part of the travel economy.
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Back to basics: What is online reputation management and why does it ...

Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...
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6 Ways to turn loyal guests into promoters

Word of mouth is vital for hospitality businesses, and ensuring guests become promoters of your hotel should be a primary objective in your marketing strategy.
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Facebook’s new 360-degree images open new marketing opportunities for ...

Use Facebook 360 to give prospective guests a virtual reality peek inside your hotel.
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Direct booking tips: how to offer more value than an OTA

You can convince guests to book direct by offering special incentives and value-ads. Here are a few ideas for the right perks to increase your direct bookings:
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