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A day in the life of a hotel manager is no walk in the park. In fact, some days it can feel more like a choose your own adventure story, with every move you make having far-reaching consequences, and the choices that will leave everyone...
A glowing review is always great, but when accompanied by a perfect picture that captures the essence of what you offer, it’s practically gold. While accommodation providers offer an experience that is, at its heart, made up of the idea of...
Whether your business is part of a multinational chain, an independent boutique, or a small portfolio of aparthotels, the core product all accommodation providers are selling is a place for your guest to stay away from home.
It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.
The battle for bookings is nothing new — properties have been vying for coveted direct bookings and rebelling against the commissions charged by online travel agencies (OTAs) practically since they arrived on the scene. But the battlefield...
Direct and repeat bookings are akin to the holy grail in the hospitality industry. By highlighting your unique selling points to potential guests you can encourage them to take the extra step and book through your website rather than via...
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed for users to keep track of their friends’ experiences and...
One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually from thousands of miles away. Luckily, your prospective guests are already...
No one wants to feel like they are being sold to — not the person on the end of a telemarketing call, not the person in the queue at the local green grocer, and not the person browsing the web, looking for the perfect location for their...
No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard for a property to operate in isolation from its community, it’s nigh on impossible. Properties rely on their local...
