Trend digest – hotel loyalty programs in 2017

A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is ...
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How to transform your hotel's marketing with storytelling

Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting ...
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Trend digest: video marketing for hotels

If a picture speaks a thousand words, then video has the power to sing a symphony.
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The hotelier’s ‘cheat sheet’ for being mobile friendly

In 2015, mobile phones overtook desktop computers as the primary device people used to search the web, and, according to Google, users are five times more ...
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5 Hotel marketing tips for better Google search results

While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search ...
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Forget the app (for now) and focus on making your website mobile ...

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”.
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Trend digest – mobile browsing in the travel sector

We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel ...
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Trend digest: Emerging market segments

New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and ...
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their ...
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Tapping into the market of bleisure travellers

Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of ...
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