Trend digest: video marketing for hotels

If a picture speaks a thousand words, then video has the power to sing a symphony.
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The hotelier’s ‘cheat sheet’ for being mobile friendly

In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t ...
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5 Hotel marketing tips for better Google search results

While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search ...
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Forget the app (for now) and focus on making your website mobile ...

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”.
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Trend digest – mobile browsing in the travel sector

We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel ...
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Trend digest: Emerging market segments

New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and ...
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their ...
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Tapping into the market of bleisure travellers

Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of ...
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Using online information to define and refine your competitive edge ...

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation ...
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Three ways to use your competitive intelligence (and make the most of ...

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the ...
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