Trend digest: 2017’s top social media advice

From taking advantage of new features, to shifting focus from hotel amenities to guest experiences, we look at top social media lessons for 2017.
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The tightrope between privacy and personalisation for hotels

Whether it be the comfort of familiarity or a yearning to be treated as a VIP, consumers expect a personalised experience from hospitality brands.
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Trend digest – A guide to online advertising

Online advertising should be an essential part of any successful hotel’s marketing strategy, and today getting started is no longer difficult or costly.
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Trend digest – hotel loyalty programs in 2017

A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour, the landscape is changing.
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How to transform your hotel's marketing with storytelling

Show your guest why they should choose you over your competitors in an engaging, authentic way using storytelling in your marketing approach.
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Trend digest: video marketing for hotels

If a picture speaks a thousand words, then video has the power to sing a symphony. Video is taking over, and now is the time to get involved.
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The hotelier’s ‘cheat sheet’ for being mobile friendly

With more people than ever searching the web with their mobiles, not being mobile friendly can lose you bookings. This simple guide will help you change that.
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5 Hotel marketing tips for better Google search results

Improve your reach, increase online visibility, and ultimately get more bookings using these 5 tips for enhancing your Google search profile from GuestRevu.
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Forget the app (for now) and focus on making your website mobile friendly

While apps definitely have their place, for smaller or independent travel brands your first priority should be making sure your website is mobile-friendly.
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Trend digest – mobile browsing in the travel sector

We look at some of the best resources from around the web on established and emerging trends of mobile browsing in the travel sector.
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