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In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of British travellers booked their accommodation through an...
The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by users other than the traditional ‘webmaster’ is known as user-generated content...
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, all the marketing advice in the world won’t convert your visitors into...
By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no platforms better than the little blue bird.
It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile friendly, but not being easily discoverable or bookable on mobile will lose you money.
Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to communicate directly with guests are...
For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. However, this has not diminished their wanderlust, and has led to an increase in...
There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has impressive spending power. However, they are not the only travel consumers for you to...
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and...
Many hoteliers wonder “how do I promote my hotel” but very few ask “how do I get my guests to promote my hotel”. We all know that positive word of mouth is the best kind of marketing that you could hope for, and getting guests to become...