GuestRevu Blog

By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no platforms better than the little blue bird.

It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile friendly, but not being easily discoverable or bookable on mobile will lose you money.

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to communicate directly with guests are...

For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. However, this has not diminished their wanderlust, and has led to an increase in...

There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has impressive spending power. However, they are not the only travel consumers for you to...

Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and...

If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan around in at will. Meet Facebook 360.

The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents (OTAs). Hilton’s stop clicking around campaign is the biggest marketing campaign...

The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels...

The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related queries on Google.com are up by a third year-on-year, while hotel-related queries...