How to use your hotel’s reviews: the perks of social proof

When used as a form of social proof, feedback from past guests is crucial in encouraging new guests to visit your hotel.
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Direct booking tips: Keep your social media alive

Whether you love it or hate it, see it as an indulgence, a chore or fun, you can’t ignore social media if you hope to get more direct bookings.
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Practical tips for collecting guest emails

People are suspicious of any attempt to collect personal data, but here are a few ways to make your email collection process easier:
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New Year's resolutions for hoteliers

A new year is always a good time to put some fresh practices into place. Here are five new year’s resolutions for hoteliers to try to keep in 2016:
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Quick and easy social media for hotels over high season

Get the most out of your social media during the time of year when you have no time to spare with these tips that make it quick and easy.
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How high season guest reviews will help your hotel all year

If you can get a few reviews coming in over the busy peak season, they can give you a boost going into next year.
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Direct booking tips: Get your hotel's website design right

OTAs are not necessarily preventing direct bookings, it could be your hotel's website that is keeping travellers from booking directly.
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7 tips for getting more direct bookings

OTAs like booking.com and TripAdvisor bring business in, but you hate that you have to pay them commission...
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