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The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents (OTAs). Hilton’s stop clicking around campaign is the biggest marketing campaign...
The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels...
The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related queries on Google.com are up by a third year-on-year, while hotel-related queries...
Maintaining a blog can seem like a lot of effort. You might ask, “What’s the point of having one? People already know about my hotel.” But do they really?
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When used well, widgets can turn a plain webpage into something quite impressive for...
Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and help you to improve your staff training procedures. Perhaps most importantly, in...
Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience and others love to let the world know what they are up to and watch the likes...
Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to collect personal data, some for strangely paranoid reasons, some because they have...
New Year’s resolutions – almost everyone makes them and hardly anyone keeps them, but as a businessman or woman, a new year is always a good time to put some fresh practices into place. Here are five new year’s resolutions for hoteliers to...
There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and allow you to create fantastic social media marketing strategies – but no one has...