Lessons from OTAs on Converting Users

In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
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Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? ...
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4 Excellent Examples of Hotel Brands Embracing User-Generated Content

The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by ...
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Why didn’t my guest’s review get published on TripAdvisor?

For hoteliers, a positive review on TripAdvisor is golden. But because the travel giant has a number of stringent rules in place that guide guest feedback, ...
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A writer's guide to effective website copy for hotels

We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, ...
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What to do when guests blackmail your hotel with bad reviews

While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel ...
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7 Top Twitter tips for hoteliers

By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no ...
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Direct booking tips: optimise your hotel's website for mobile

It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile ...
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Inspire, intrigue and entice guests with Instagram

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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The ‘staycation’ is on the rise – are you capitalising on the new ...

For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. ...
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