Technology is rapidly affecting how we live our everyday lives, from using our smartphones to stay constantly connected to using online reviews to help us make purchase decisions. Research shows that this behaviour is having an impact in the travel industry as well, for example:
- 60% of travellers are more likely to choose a hotel that allows guests to check in with a smartphone than a hotel that doesn’t.
- 76% of social media users post their vacation photos to social networks, while 83% of travellers find social media a top source of inspiration when browsing online.
As a hotelier, while some changes may be difficult to implement, you are no doubt starting to notice that technology can definitely help ease some of the stress of the fast-paced hospitality-industry that never sleeps, and provide a better experience for your guests.
To help you recognise what new approaches and technology you could use to your advantage, we’ve put together a useful infographic so you can see the pros and cons of both old-school and cutting-edge ideas.
[Click the infographic to open it in a new window]