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Why online reputation management isn’t optional

1 December, 2015
Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to ...
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Direct booking tips: Get your hotel's website design right

25 November, 2015
A WIHP study in 2013 found that 20% of direct bookings with hotels were as a result of the traveller having seen the ...
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Putting a stop to fake reviews

23 November, 2015
Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, ...
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Honest guest reviews help your hotel

23 November, 2015
Steve Kaufer’s (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has ...
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7 tips for getting more direct bookings

18 November, 2015
You love that online travel agencies (OTAs) like booking.com and TripAdvisor bring business in, but you hate that you ...
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Manage negative guest reviews with the 3 Rs

28 October, 2015
In a previous article we talked about the importance of TripAdvisor rankings, and why, for your brand’s sake, you need ...
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How your TripAdvisor ranking is calculated (and how to improve it)

8 October, 2015
Many people in the hospitality industry have a love/hate relationship with the review site TripAdvisor - they know it’s ...
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How to navigate the mad, mad world of online reviews

15 July, 2015
I need to manage my guest reviews, but they seem to be coming in from everywhere! Where do I start? It is just about ...
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