Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to communicate directly with guests are...
For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. However, this has not diminished their wanderlust, and has led to an increase in...
By earning and nurturing the various accolades that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your establishment, existing guests, and potential travellers from around the world.
There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has impressive spending power. However, they are not the only travel consumers for you to...
With online reviews having a significant impact on hotel rates and occupancy, Guestline have partnered with GuestRevu to provide hoteliers with an automated guest feedback and online reputation management solution.
In 2014, Google called video “the new frontier” for hotel marketing, yet many hoteliers have been slow to include video in their marketing mix. While still images and the written word definitely have their place in hospitality marketing,...
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and...
Serviced apartments are a growing trend in accommodation, and have been attracting increasing attention and investment. On 12 and 13 July, the annual Serviced Apartment Summit Europe, dedicated to sharing knowledge, networking, and...
Pokémon has always been a cute little children’s game, but the children who played the first ever Pokémon game on their Nintendo Game Boys in the late 90s are now in their late 20s and early 30s, and they belong to one of the largest...
Pokémon Go has taken the world by storm. The augmented reality game allows players to collect “wild” Pokémon using the game on their smartphone in the real world. The main idea is to collect all 151 of the characters from their habitats in...