Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for them, but the online world is also a...
In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of British travellers booked their accommodation through an...
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This happens more often than you think – and even galvanised a team from Cornell...
The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by users other than the traditional ‘webmaster’ is known as user-generated content...
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, all the marketing advice in the world won’t convert your visitors into...
While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel management.
By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no platforms better than the little blue bird.
It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile friendly, but not being easily discoverable or bookable on mobile will lose you money.
Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to communicate directly with guests are...
For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. However, this has not diminished their wanderlust, and has led to an increase in...