Trend digest – mobile browsing in the travel sector
We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel websites and booking holidays.
Insights, best practices and news from the accommodation and tourism industry.
We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel websites and booking holidays.
WTM Africa is one of the highlights of the continent’s hospitality calendar, bringing together thought leaders in the African hospitality industry for three days of networking, talks and exhibitions in Cape Town, South Africa.
We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab between a 10% to 20% open rate, but text messages are almost always viewed and...
Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. Right?
Updated February 2020Budgets in hospitality are always tight, and hoteliers, restaurateurs and other hospitality professionals constantly find themselves asking, “do I need to pay for this, or will the free version work just fine?”. Your...
New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and “health” mean, are changing. These changes in society affect marketers in all...
In the modern hospitality industry, finding new ways to make guests stays at your hotel memorable experiences is essential for survival. One tactic that many hoteliers are embracing is personalisation.
Like many hoteliers, you pay close attention to your hotel’s ranking on OTAs and review sites like booking.com and TripAdvisor. You may have watched your hotel shoot from 50th rank to 20th, and steadily climb from 20th to 5th, but now your...
The many moving parts that make up any hotel business are usually difficult to predict, manage, and optimise. Revenue management is no exception, and (like food and beverage, or marketing) it is a specialised niche of its own that is...
The purpose of technology has always been to make our lives easier – we can now check our emails on holiday, fast-forward through commercials, watch live sports on our mobile phones, and we have more tools than ever at our disposal to...