As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online reviews even more so.
A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is changing.
Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting anecdotes that endear us to them.
Kevin Charity, Founder and CEO of the Coaching Inn Group, is one GuestRevu client who definitely knows his way around the hospitality industry. The son of a publican, Kevin himself acquired his own licence at the tender age of 18. His...
While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – something that affects all hotels, regardless of size.
If a picture speaks a thousand words, then video has the power to sing a symphony.
In 2015, mobile phones overtook desktop computers as the primary device people used to search the web, and, according to Google, users are five times more likely to leave a website if it isn't mobile-friendly.
If ever there was someone with a natural flair for the hospitality industry, it is Robin Sheppard. He reached the rank of General Manager of Bodysgallen Hall by the tender age of 27, and has since gone on to co-found Bespoke Hotels, which...
While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant.
Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in order to give guests a far more personalised experience, hotel and travel...