You know your hotel inside out, but do you ever see it through your guests’ eyes? In many cases, there is a disconnect between what hoteliers think is important to guests and what actually matters to them. Paying close attention to guest...
Every year, TripAdvisor’s Travelers’ Choice Awards are granted to hotels and destinations in a number of categories that have excelled not in the eyes of ivory-tower judges, but in the eyes of real travellers around the world.
BHN has teamed up with leading guest feedback and online reputation management specialist GuestRevu and worldwide renowned hospitality management institution Glion Institute of Higher Education, to launch the BoHo Awards, which will be...
Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as we head into 2017.
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually mean? And where and how do you start?
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage...
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, as Google showed last year with their analysis of “moments that...
Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of travellers are leisure travellers, business travellers, and people visiting...
Love it, hate it, respect it or loathe it, TripAdvisor is a goliath of the travel industry and affects your hotel whether you know it or not.
The new year brings with it a sense of revival. New budgets are forecast and plans devised to make the year ahead a fruitful one, allowing hotel owners to redesign their offerings and cater for the ever-evolving needs of guests.