What hoteliers need to know about personalisation technology
In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing emails addressed to you by name, and...
Bridging the gap: How to see your hotel through your guests’ eyes
You know your hotel inside out, but do you ever see it through your guests’ eyes? In many cases, there is a disconnect between what hoteliers think is important to guests and what actually matters to them. Paying close attention to guest...
GuestRevu clients shine in TripAdvisor's Travelers’ Choice Awards
Every year, TripAdvisor’s Travelers’ Choice Awards are granted to hotels and destinations in a number of categories that have excelled not in the eyes of ivory-tower judges, but in the eyes of real travellers around the world.
Entries are now open for the 2017 BoHo Awards
BHN has teamed up with leading guest feedback and online reputation management specialist GuestRevu and worldwide renowned hospitality management institution Glion Institute of Higher Education, to launch the BoHo Awards, which will be...
Top hotel marketing trends for 2017
Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as we head into 2017.
Taking the first steps toward personalisation in your hotel
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually mean? And where and how do you start?
Why measuring guest feedback is essential for hotel groups
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage...
How to win bookings based on Google’s ‘Traveler's Road to Decision’
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, as Google showed last year with their analysis of “moments that...
Tapping into the market of bleisure travellers
Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of travellers are leisure travellers, business travellers, and people visiting...