Like many hoteliers, you pay close attention to your hotel’s ranking on OTAs and review sites like booking.com and TripAdvisor. You may have watched your hotel shoot from 50th rank to 20th, and steadily climb from 20th to 5th, but now your...
The many moving parts that make up any hotel business are usually difficult to predict, manage, and optimise. Revenue management is no exception, and (like food and beverage, or marketing) it is a specialised niche of its own that is...
The purpose of technology has always been to make our lives easier – we can now check our emails on holiday, fast-forward through commercials, watch live sports on our mobile phones, and we have more tools than ever at our disposal to...
In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing emails addressed to you by name, and...
You know your hotel inside out, but do you ever see it through your guests’ eyes? In many cases, there is a disconnect between what hoteliers think is important to guests and what actually matters to them. Paying close attention to guest...
Every year, TripAdvisor’s Travelers’ Choice Awards are granted to hotels and destinations in a number of categories that have excelled not in the eyes of ivory-tower judges, but in the eyes of real travellers around the world.
BHN has teamed up with leading guest feedback and online reputation management specialist GuestRevu and worldwide renowned hospitality management institution Glion Institute of Higher Education, to launch the BoHo Awards, which will be...
Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as we head into 2017.
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually mean? And where and how do you start?