In 2014, Google called video “the new frontier” for hotel marketing, yet many hoteliers have been slow to include video in their marketing mix. While still images and the written word definitely have their place in hospitality marketing,...
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and...
Serviced apartments are a growing trend in accommodation, and have been attracting increasing attention and investment. On 12 and 13 July, the annual Serviced Apartment Summit Europe, dedicated to sharing knowledge, networking, and...
Pokémon has always been a cute little children’s game, but the children who played the first ever Pokémon game on their Nintendo Game Boys in the late 90s are now in their late 20s and early 30s, and they belong to one of the largest...
Pokémon Go has taken the world by storm. The augmented reality game allows players to collect “wild” Pokémon using the game on their smartphone in the real world. The main idea is to collect all 151 of the characters from their habitats in...
Many hoteliers wonder “how do I promote my hotel” but very few ask “how do I get my guests to promote my hotel”. We all know that positive word of mouth is the best kind of marketing that you could hope for, and getting guests to become...
Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the reputation of your business, and ultimately leads to positive guest reviews.
How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you collect it from? And, most importantly, what did you do with it?
If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan around in at will. Meet Facebook 360.
The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents (OTAs). Hilton’s stop clicking around campaign is the biggest marketing campaign...