Are you giving your guests a room or an experience?

Modern travellers are looking for experiences, not just places to stay. Hotels are in the unique position to provide their guests with both.
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The tightrope between privacy and personalisation for hotels

Whether it be the comfort of familiarity or a yearning to be treated as a VIP, consumers expect a personalised experience from hospitality brands.
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Technology and the luxury guest experience: Interview with Arun Kumar

With two decades of experience in hospitality, Arun is an indisputable thought leader in his field. We asked Arun to share some of his guest experience wisdom.
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Trend digest – guest personalisation in the hotel industry

Businesses cannot hide behind excuses not to create memorable and unique experiences for travellers. We round up a few personalisation trends to keep in mind...
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The pros and cons of texting your guests

Instant messaging can be a great way to communicate with your guests and improve guest experience, but would it work in your hotel?
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From mobile app to personal butler: five hotels getting personalisation ...

Five examples of hotels going above and beyond to ensure that their guests are treated as individuals and their stays are tailored to their particular needs.
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How hotels can benefit from the growing interest in wellness tourism

Modern travellers are looking to extend their wellness routines into all aspects of their lives, including their holidays. How can you capitalise on this trend?
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What hoteliers need to know about personalisation technology

When used effectively, there are many types of technology that allow hoteliers to easily collect and interpret data to enhance efforts at personalisation ...
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Bridging the gap: How to see your hotel through your guests’ eyes

There is often a gap between what hoteliers think matters to guests and what actually matters. Paying attention to guest feedback can help bridge this gap.
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Taking the first steps toward personalisation in your hotel

Industry leaders are all saying it’s time to 'personalise' the guest experience, but what does this actually mean? And where and how do you start?
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