Trend digest – guest personalisation in the hotel industry

Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in ...
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The pros and cons of texting your guests

We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab ...
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From mobile app to personal butler: five hotels getting ...

In the modern hospitality industry, finding new ways to make guests stays at your hotel memorable experiences is essential for survival. One tactic that many ...
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How hotels can benefit from the growing interest in wellness tourism

Wellness tourism was worth $563 billion globally in 2015 and is expected to grow by 9% in 2017, nearly 50% faster than overall global tourism. The growth in ...
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What hoteliers need to know about personalisation technology

In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a ...
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Bridging the gap: how to see your hotel through your guests’ eyes

You know your hotel inside out, but do you ever see it through your guests’ eyes? In many cases, there is a disconnect between what hoteliers think is ...
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Taking the first steps toward personalisation in your hotel

Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the ...
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Why measuring guest feedback is essential for hotel groups

Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business ...
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10 weird and wonderful in-room hotel amenities

We all know it’s the little things that count during a guest's stay, and shunning the conventional (chocolates on pillows) in favour of the unique (home-baked ...
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Tapping into the market of bleisure travellers

Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of ...
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