The inn may be a British institution, but many publican-cum-innkeepers struggle to ensure that their accommodation is as profitable as their food and beverage offerings. Guestline’s Profitable Beds in Pubs event aims to help professionals in this hospitality industry niche to flourish.
Held in collaboration with Stay in a Pub, UK Hospitality and BBPA, Profitable Beds in Pubs will take place at The Counting House Pub in London on 4 July, and will feature talks on subjects pertinent to all hospitality professionals, including:
- Acquiring and converting bookings online presented by Julian Vaughan, Commercial Director at Journey, one of the UK’s top marketing agencies specialising in the hospitality industry
- Managing and improving the guest journey presented by Jo Gardner, VP of Strategic Accounts at Guestline, a leading Property Management System
- Creating packages with accommodation presented by Kurt Janson, Director of Tourism Alliance, an umbrella tourism industry association
- Capitalise on the growth of inbound tourism presented by Jo Dilley, Project Manager of England’s Great National Walks at VisitEngland, the official tourism board for England.
GuestRevu Co-Founder, Francine Heywood, will also be among the industry-leading speakers, and will be discussing The significance of reviews and why driving reviews to TripAdvisor is key.
“It is reviews that give travellers the confidence in your offering necessary for them to book a stay at your pub without ever having actually been there themselves.” — Francine Heywood
“In a time when trust in your business is created and nurtured in online public forums such as TripAdvisor, it is vital for any hospitality business to ensure they have a sufficiently representative sample of reviews online,” says Francine. “It is these reviews that give travellers the confidence in your offering necessary for them to book a stay at your pub without ever having actually been there themselves.”
In her talk, Francine will outline the importance of online reputation management for hospitality businesses, and offer some guidance for hospitality professionals who would like to enhance their online reviews. She will also explain how direct guest feedback and effective online reputation management can work together to increase guest loyalty, growth and profitability.
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