How to win bookings based on Google’s ‘Traveler's Road to Decision’

Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
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Tapping into the market of bleisure travellers

There is a growing contingent of business travellers who choose to combine work and play when they go away. How do you attract these 'bleisure' travellers?
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The secret to an engaging online guest questionnaire

A well-designed questionnaire can give you invaluable insight into the general guest experience and overall quality of your hotel.
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Three ways to use your competitive intelligence (and make the most of your ...

The online world is a great place for hoteliers to gather intelligence on their competition, but what do you do with it once you have it? Here are 3 ideas ...
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What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be numerous, their purchasing power means that it is worth the effort to try to entice them to visit your hotel.
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A writer's guide to effective website copy for hotels

Keep these best practices in mind to make sure that your copy doesn’t get lost in the quagmire of commonality that is modern travel writing.
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7 Top Twitter tips for hoteliers

About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.
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Direct booking tips: optimise your hotel's website for mobile

80% of mobile users will leave if your site is not mobile optimised – make sure that your hotel's website is attracting direct bookings by being mobile-friendly.
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Inspire, intrigue and entice guests with Instagram

Instagram is one of the fastest growing social media platforms in the world, and, as it is image-based, it works particularly well for hospitality businesses.
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The ‘staycation’ is on the rise – are you capitalising on the new trend?

For many travellers, political and economic instability has resulted in a reluctance to travel abroad. However, this has not diminished their wanderlust ...
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