Inspire, intrigue and entice guests with Instagram
- 01/09/2016
- Best practices
Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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The ‘staycation’ is on the rise – are you capitalising on the new ...
- 24/08/2016
- Best practices
For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. ...
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Millennials might have the ‘cred’, but older guests have the cash
- 18/08/2016
- Hotel marketing
There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has ...
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Hot industry trend: Video marketing for hotels
- 11/08/2016
- Best practices
Two years ago, in Think with Google’s report The 2014 Traveler’s Road to Decision, Google called video “the new frontier” for hotel marketing, yet many ...
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Back to basics: what is online reputation management and why does it ...
- 04/08/2016
- TripAdvisor
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...
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How to harness the power of your team to get great reviews
- 12/07/2016
- Best practices
Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the ...
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Making big data smart – how to gather insights that will help your ...
- 05/07/2016
- Best practices
How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you ...
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Facebook’s new 360-degree images open new marketing opportunities for ...
- 30/06/2016
- Best practices
If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan ...
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Direct booking tips: how to offer more value than an OTA
- 29/06/2016
- Best practices
The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents ...
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Facebook features hoteliers need to know about
- 21/06/2016
- Best practices
The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online ...
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