Forget the app (for now) and focus on making your website mobile friendly

While apps definitely have their place, for smaller or independent travel brands your first priority should be making sure your website is mobile-friendly.
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Shop like a traveller: keeping on top of your hotel's online image

How can you ensure that the image that a prospective guest gleans of your hotel from your online presence is a positive and accurate one?
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The pros and cons of texting your guests

Instant messaging can be a great way to communicate with your guests and improve guest experience, but would it work in your hotel?
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5 Pre-stay communication techniques to help improve your guest experience

We’ve outlined five quick and effective strategies you can use to communicate with your guests before they arrive to improve the quality of their stay.
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How hotels can benefit from the growing interest in wellness tourism

Modern travellers are looking to extend their wellness routines into all aspects of their lives, including their holidays. How can you capitalise on this trend?
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Trend digest: modern revenue management

A digest of some of the top revenue management resources published recently that will help you decide what revenue management should mean for your hotel.
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Top hotel marketing trends for 2017

Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as we head into 2017.
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Taking the first steps toward personalisation in your hotel

Industry leaders are all saying it’s time to 'personalise' the guest experience, but what does this actually mean? And where and how do you start?
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Why measuring guest feedback is essential for hotel groups

As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage your various properties.
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

Hoteliers shouldn't just advertise hotels; they should be a helpful source of information that travellers need throughout their travel decision making process.
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