Inspire, intrigue and entice guests with Instagram

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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The ‘staycation’ is on the rise – are you capitalising on the new ...

For many travellers, volatile exchange rates, changing visa regulations and political instability have contributed to a certain reluctance to travel abroad. ...
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Millennials might have the ‘cred’, but older guests have the cash

There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has ...
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Hot industry trend: Video marketing for hotels

Two years ago, in Think with Google’s report The 2014 Traveler’s Road to Decision, Google called video “the new frontier” for hotel marketing, yet many ...
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Back to basics: what is online reputation management and why does it ...

Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...
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How to harness the power of your team to get great reviews

Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the ...
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Making big data smart – how to gather insights that will help your ...

How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you ...
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Facebook’s new 360-degree images open new marketing opportunities for ...

If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan ...
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Direct booking tips: how to offer more value than an OTA

The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents ...
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Facebook features hoteliers need to know about

The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online ...
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