Taking the first steps toward personalisation in your hotel

Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the ...
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Why measuring guest feedback is essential for hotel groups

Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business ...
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How to win bookings based on Google’s ‘Traveler's Road to Decision’

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their ...
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Tapping into the market of bleisure travellers

Tourists are generally divided up into neat categories for hoteliers to market to and for tourism bodies to collect statistics on. Some of the main segments of ...
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The secret to an engaging online guest questionnaire

A well-designed questionnaire can give you invaluable insight into the general guest experience and overall quality of your hotel. A bad one will not only ...
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Three ways to use your competitive intelligence (and make the most of ...

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the ...
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What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
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A writer's guide to effective website copy for hotels

We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, ...
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7 Top Twitter tips for hoteliers

By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no ...
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Direct booking tips: optimise your hotel's website for mobile

It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile ...
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