Direct booking tips: Embrace the online travel agent

You can get more direct bookings by enhancing your presence on online travel agencies (OTAs). It sounds odd, doesn’t it? But no, we have not lost our minds. A ...
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Trends and tactics for the 2016 travel industry

The new year is upon us, and it is time to start implementing those ideas for 2016 that you have been mulling over. But, what kind of industry climate are you ...
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Quick and easy social media for hotels over high season

There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and ...
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Why online reputation management isn’t optional

Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to worry about. But, since the rise of ...
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Direct booking tips: Get your hotel's website design right

A WIHP study in 2013 found that 20% of direct bookings with hotels were as a result of the traveller having seen the hotel on an online travel agency (OTA). ...
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7 tips for getting more direct bookings

You love that online travel agencies (OTAs) like booking.com and TripAdvisor bring business in, but you hate that you have to pay them commission. Why don’t ...
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Manage negative guest reviews with the 3 Rs

In a previous article we talked about the importance of TripAdvisor rankings, and why, for your brand’s sake, you need to take reviews very seriously. Not ...
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How your TripAdvisor ranking is calculated (and how to improve it)

Update: As of March 2018, TripAdvisor has updated the algorithm which calculates rankings on the popularity index. The aim of this update is to adjust the ...
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How to navigate the mad, mad world of online reviews

I need to manage my guest reviews, but they seem to be coming in from everywhere! Where do I start? It is just about impossible to try and monitor all the ...
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