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2016 update to the TripAdvisor Popularity Index algorithm Q&A

5 May, 2016
Following extensive testing and piloting, TripAdvisor announced at the beginning of May 2016 that it has implemented an ...
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Review collection with TripAdvisor’s partners

23 March, 2016
TripAdvisor is the world’s largest travel site, and, as such, cannot be ignored by serious hoteliers. Having an active ...
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What do your hotel’s competitors know about you?

2 March, 2016
Gone are the days when hoteliers had to physically visit their competitors’ establishments or send their friends over ...
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Is ORM enough? Why you also need direct guest feedback

26 January, 2016
By now, almost every hotelier is doing online reputation management (ORM) of some sort, even if that only means ...
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Practical tips for collecting guest emails

19 January, 2016
Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People ...
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How high season guest reviews will help your hotel all year

8 December, 2015
High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about ...
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Putting a stop to fake reviews

23 November, 2015
Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, ...
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Honest guest reviews help your hotel

23 November, 2015
Steve Kaufer’s (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has ...
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Manage negative guest reviews with the 3 Rs

28 October, 2015
In a previous article we talked about the importance of TripAdvisor rankings, and why, for your brand’s sake, you need ...
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How your TripAdvisor ranking is calculated (and how to improve it)

8 October, 2015
Many people in the hospitality industry have a love/hate relationship with the review site TripAdvisor - they know it’s ...
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