Making big data smart – how to gather insights that will help your ...

How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you ...
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What is a Net Promoter Score, and why does it matter?

Never underestimate the power of word of mouth. It can make or break a hotel, and often holds more weight than traditional advertising practices.
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How to use your hotel’s reviews: the perks of social proof

Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and ...
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2016 update to the TripAdvisor Popularity Index algorithm Q&A

Following extensive testing and piloting, TripAdvisor announced at the beginning of May 2016 that it has implemented an updated algorithm for ranking ...
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Review collection with TripAdvisor’s partners

TripAdvisor is the world’s largest travel site, and, as such, cannot be ignored by serious hoteliers. Having an active TripAdvisor listing has become almost ...
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What do your hotel’s competitors know about you?

Gone are the days when hoteliers had to physically visit their competitors’ establishments or send their friends over to “spy” on them. With the advent of ...
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Is ORM enough? Why you also need direct guest feedback

By now, almost every hotelier is doing online reputation management (ORM) of some sort, even if that only means checking their TripAdvisor reviews once a month ...
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Practical tips for collecting guest emails

Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to ...
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How high season guest reviews will help your hotel all year

High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about the reviews when you are running around ...
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Putting a stop to fake reviews

Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, online reviews allow for word-of-mouth ...
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