Using online information to define and refine your competitive edge for ...

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it?
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Back to basics: What is online reputation management and why does it ...

Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...
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Serviced apartments and the currency of trust

On 12 and 13 July, the annual Serviced Apartment Summit Europe, was held in London. Representatives from GuestRevu’s London office attended the summit.
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How to harness the power of your team to get great reviews

If your staff is enthusiastic and eager to please, that positive energy is transferred to the guests, and their experience ends up online for the world to see.
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Making big data smart – how to gather insights that will help your hotel

Without smart data, your operational and marketing decisions are likely to be based on hunches and whims – not usually a sound business plan ...
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What is a Net Promoter Score, and why does it matter?

The NPS is a management tool and customer loyalty metric that operates on a simple scoring system, asking that all-important question, “Would you recommend us?”
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How to use your hotel’s reviews: the perks of social proof

When used as a form of social proof, feedback from past guests is crucial in encouraging new guests to visit your hotel.
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2016 Update to the TripAdvisor Popularity Index algorithm Q&A

TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.
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Review collection with TripAdvisor’s partners

Having an active TripAdvisor listing is achieved by ensuring that as many of your guests as possible write reviews as frequently as possible.
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