Making big data smart – how to gather insights that will help your hotel

Without smart data, your operational and marketing decisions are likely to be based on hunches and whims – not usually a sound business plan ...
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What is a Net Promoter Score, and why does it matter?

The NPS is a management tool and customer loyalty metric that operates on a simple scoring system, asking that all-important question, “Would you recommend us?”
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How to use your hotel’s reviews: the perks of social proof

When used as a form of social proof, feedback from past guests is crucial in encouraging new guests to visit your hotel.
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2016 Update to the TripAdvisor Popularity Index algorithm Q&A

TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.
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Review collection with TripAdvisor’s partners

Having an active TripAdvisor listing is achieved by ensuring that as many of your guests as possible write reviews as frequently as possible.
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What do your hotel’s competitors know about you?

Gone are the days when hoteliers had to physically “spy” on their competitors’ hotels. Now, you just have to do online reputation management.
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Is ORM enough? Why you also need direct guest feedback

Many hoteliers are relying solely on online reviews to collect guest feedback, and in doing so are missing out on other valuable guest intelligence.
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Practical tips for collecting guest emails

People are suspicious of any attempt to collect personal data, but here are a few ways to make your email collection process easier:
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How high season guest reviews will help your hotel all year

If you can get a few reviews coming in over the busy peak season, they can give you a boost going into next year.
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Putting a stop to fake reviews

It is up to all of us the hospitality industry to make sure that the integrity of review sites like TripAdvisor is not compromised.
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