GuestRevu Blog

Without smart data, your operational and marketing decisions are likely to be based on hunches and whims – not usually a sound business plan ...

The NPS is a management tool and customer loyalty metric that operates on a simple scoring system, asking that all-important question, “Would you recommend us?”

When used as a form of social proof, feedback from past guests is crucial in encouraging new guests to visit your hotel.

TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.

Having an active TripAdvisor listing is achieved by ensuring that as many of your guests as possible write reviews as frequently as possible.

Gone are the days when hoteliers had to physically “spy” on their competitors’ hotels. Now, you just have to do online reputation management.

Many hoteliers are relying solely on online reviews to collect guest feedback, and in doing so are missing out on other valuable guest intelligence.

People are suspicious of any attempt to collect personal data, but here are a few ways to make your email collection process easier:

If you can get a few reviews coming in over the busy peak season, they can give you a boost going into next year.

It is up to all of us the hospitality industry to make sure that the integrity of review sites like TripAdvisor is not compromised.