Why measuring guest feedback is essential for hotel groups

As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage your various properties.
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The secret to an engaging online guest questionnaire

A well-designed questionnaire can give you invaluable insight into the general guest experience and overall quality of your hotel.
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Using online information to define and refine your competitive edge for ...

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique.
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Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it?
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Back to basics: What is online reputation management and why does it ...

Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...
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Serviced apartments and the currency of trust

On 12 and 13 July, the annual Serviced Apartment Summit Europe, was held in London. Representatives from GuestRevu’s London office attended the summit.
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How to harness the power of your team to get great reviews

If your staff is enthusiastic and eager to please, that positive energy is transferred to the guests, and their experience ends up online for the world to see.
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Making big data smart – how to gather insights that will help your hotel

Without smart data, your operational and marketing decisions are likely to be based on hunches and whims – not usually a sound business plan ...
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What is a Net Promoter Score, and why does it matter?

The NPS is a management tool and customer loyalty metric that operates on a simple scoring system, asking that all-important question, “Would you recommend us?”
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How to use your hotel’s reviews: the perks of social proof

When used as a form of social proof, feedback from past guests is crucial in encouraging new guests to visit your hotel.
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