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The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed for users to keep track of their friends’ experiences and...
Being selected as the Best International Hotel not once, but twice in as many years would be an incredible feat for any property in any awards programme. But to Eugenia Danilikhina, the honour is all the greater when it’s feedback from...
Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, it can seem like a wonderful opportunity for meeting targets, but...
“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.”
In an age where word of mouth has gone digital, and the handling of online reviews can make or break a company’s reputation, the currency of...
Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued employee’s or a guest’s? Do you motivate your staff with the carrot...
Technology is rapidly affecting how we live our everyday lives, from using our smartphones to stay constantly connected to using online reviews to help us make purchase decisions. Research shows that this behaviour is having an impact in...
Choosing the perfect guest feedback and online reputation management partner is no walk in the park. There are a lot of options out there, with most companies offering what appear to be similar services, so picking one that suits your...
Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! What sets smart marketers apart from the crowd of want-to-bes is how they use all the...
As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online reviews even more so.
Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren't even hotels. Online travel agencies are selling guests hotel stays and charging hoteliers commission, and...