2016 Update to the TripAdvisor Popularity Index algorithm Q&A

TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.
READ MORE

Review collection with TripAdvisor’s partners

Having an active TripAdvisor listing is achieved by ensuring that as many of your guests as possible write reviews as frequently as possible.
READ MORE

What do your hotel’s competitors know about you?

Gone are the days when hoteliers had to physically “spy” on their competitors’ hotels. Now, you just have to do online reputation management.
READ MORE

Is ORM enough? Why you also need direct guest feedback

Many hoteliers are relying solely on online reviews to collect guest feedback, and in doing so are missing out on other valuable guest intelligence.
READ MORE

Practical tips for collecting guest emails

People are suspicious of any attempt to collect personal data, but here are a few ways to make your email collection process easier:
READ MORE

How high season guest reviews will help your hotel all year

If you can get a few reviews coming in over the busy peak season, they can give you a boost going into next year.
READ MORE

Putting a stop to fake reviews

It is up to all of us the hospitality industry to make sure that the integrity of review sites like TripAdvisor is not compromised.
READ MORE

Honest guest reviews help your hotel

How can you improve your offerings if you never hear any of the negative feedback from real travellers?
READ MORE

Manage negative guest reviews with the 3 Rs

Having a bad guest review online can hurt your online reputation, but use the 3 Rs and you may be able to salvage the situation.
READ MORE

How your TripAdvisor ranking is calculated (and how to improve it)

If you want to leverage every channel available to you online to make sure your beds are kept as full as possible then you cannot ignore TripAdvisor.
READ MORE

Start your trial

No thanks

Downloads library

Check out our downloadable ebooks and guides!

Email-Marketing-Mistakes-That-Could-Cost-Your-Hotel-Bookings
How-People-Do-Travel-Related-Web-Browsing
Visit library