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“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.”
In an age where word of mouth has gone digital, and the handling of online reviews can make or break a company’s reputation, the currency of...
With high staff turnover in the hospitality industry, and sometimes multiple sites to manage, staff motivation can be a challenge to even the most experienced managers. UK based hotel-operator The Coaching Inn Group have come up with a...
Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued employee’s or a guest’s? Do you motivate your staff with the carrot...
Technology is rapidly affecting how we live our everyday lives, from using our smartphones to stay constantly connected to using online reviews to help us make purchase decisions. Research shows that this behaviour is having an impact in...
Choosing the perfect guest feedback and online reputation management partner is no walk in the park. There are a lot of options out there, with most companies offering what appear to be similar services, so picking one that suits your...
Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! What sets smart marketers apart from the crowd of want-to-bes is how they use all the...
As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online reviews even more so.
Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren't even hotels. Online travel agencies are selling guests hotel stays and charging hoteliers commission, and...
WTM Africa is one of the highlights of the continent’s hospitality calendar, bringing together thought leaders in the African hospitality industry for three days of networking, talks and exhibitions in Cape Town, South Africa.
Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. Right?