Honest guest reviews help your hotel

How can you improve your offerings if you never hear any of the negative feedback from real travellers?
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Manage negative guest reviews with the 3 Rs

Having a bad guest review online can hurt your online reputation, but use the 3 Rs and you may be able to salvage the situation.
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How your TripAdvisor ranking is calculated (and how to improve it)

If you want to leverage every channel available to you online to make sure your beds are kept as full as possible then you cannot ignore TripAdvisor.
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How to navigate the mad, mad world of online reviews

So, I need to manage my guest online reviews, but they seem to be coming in from everywhere! Where do I start?
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