Trend digest: 2017’s top social media advice

From taking advantage of new features, to shifting focus from hotel amenities to guest experiences, we look at top social media lessons for 2017.
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Trend digest – Recharging your hotel's human resources

In any hospitality business, your human resources are more often than not your number one asset. Here are a few of the top trends in hospitality HR.
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Trend digest – A guide to online advertising

Online advertising should be an essential part of any successful hotel’s marketing strategy, and today getting started is no longer difficult or costly.
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Trend digest – hotel loyalty programs in 2017

A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour, the landscape is changing.
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Trend digest: video marketing for hotels

If a picture speaks a thousand words, then video has the power to sing a symphony. Video is taking over, and now is the time to get involved.
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Trend digest – guest personalisation in the hotel industry

Businesses cannot hide behind excuses not to create memorable and unique experiences for travellers. We round up a few personalisation trends to keep in mind...
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Trend digest – mobile browsing in the travel sector

We look at some of the best resources from around the web on established and emerging trends of mobile browsing in the travel sector.
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Trend digest: Emerging market segments

Keeping abreast of emerging market segments can help to keep your business ahead of the pack when it comes to attracting travellers and satisfying their needs.
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Trend digest: modern revenue management

A digest of some of the top revenue management resources published recently that will help you decide what revenue management should mean for your hotel.
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