Trend digest – hotel loyalty programs in 2017

A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is ...
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Trend digest: video marketing for hotels

If a picture speaks a thousand words, then video has the power to sing a symphony.
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Trend digest – guest personalisation in the hotel industry

Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in ...
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Trend digest – mobile browsing in the travel sector

We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel ...
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Trend digest: Emerging market segments

New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and ...
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Trend digest: modern revenue management

The many moving parts that make up any hotel business are usually difficult to predict, manage, and optimise. Revenue management is no exception, and (like ...
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