Trend digest: video marketing for hotels
If a picture speaks a thousand words, then video has the power to sing a symphony.
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Trend Digests (4)
Trend digest – guest personalisation in the hotel industry
Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in order to give guests a far more personalised experience, hotel and travel...
Trend digest – mobile browsing in the travel sector
We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel websites and booking holidays.
Trend digest: Emerging market segments
New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and “health” mean, are changing. These changes in society affect marketers in all...
Trend digest: modern revenue management
The many moving parts that make up any hotel business are usually difficult to predict, manage, and optimise. Revenue management is no exception, and (like food and beverage, or marketing) it is a specialised niche of its own that is...