Trend digest: What to expect in 2018

The hospitality industry moves so fast that keeping up with all of the latest news and trends would take up all of your time if you let it. That’s why we’ve ...
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Trend digest: 5 hotels taking guest experience to the extreme

Experiential travel is what the modern guest is after. Very often, to satisfy your clientele’s wanderlust and exceed expectations, your hotel needs to provide ...
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Trend digest: Calling a truce in the battle for bookings

The battle between hotels and online travel agents (OTAs) is well underway. To travellers, the two sides might seem like peas in a pod, working together to ...
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Trend digest: 2017’s top social media advice

It’s hard to deny the importance of social media. The opportunities that it provides for advertising are practically endless, and they’re constantly changing. ...
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Trend digest – Recharging your hotel's human resources

In any hospitality business, your human resources are more often than not your number one asset. Your team is on the front lines of guest experience, ...
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Trend digest – A guide to online advertising

These days, online advertising is often inescapable if you want your hotel to remain relevant and successful.
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Trend digest – hotel loyalty programs in 2017

A good loyalty program usually forms the backbone of a hotel’s business strategy, but thanks to changing consumer behaviour and expectations, the landscape is ...
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Trend digest: video marketing for hotels

If a picture speaks a thousand words, then video has the power to sing a symphony.
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Trend digest – guest personalisation in the hotel industry

Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in ...
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Trend digest – mobile browsing in the travel sector

We’ve seen it coming for years, and it’s finally official – research has shown that mobile is now the preferred medium for visitors interacting with travel ...
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