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With a portfolio of luxury serviced apartments and aparthotels throughout London, and plans to expand into the Middle East and Europe, few know more about what it takes to be successful in the budding serviced apartment and aparthotel...
The hospitality industry moves so fast that keeping up with all of the latest news and trends would take up all of your time if you let it. That’s why we’ve been keeping an eye on it for you, and have put together this list of the top five...
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands.
Personalisation is one of the main buzzwords dominating the hospitality industry in 2017. With hoteliers now better able to collect, store and retrieve data in order to give guests a far more personalised experience, hotel and travel...
Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. Right?
In the modern hospitality industry, finding new ways to make guests stays at your hotel memorable experiences is essential for survival. One tactic that many hoteliers are embracing is personalisation.
In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing emails addressed to you by name, and...
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually mean? And where and how do you start?
