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Specialising in inbound marketing, Lara knows all about helping hoteliers and hospitality professionals to market themselves in the right way, to encourage direct bookings, and to get guests to following and engaging on social media.
A new year around the corner provides the perfect opportunity for a little reflection on the year that has passed, and it’s been a busy one! We know all too well that finding the time to keep on top of trends throughout the year is almost...
Whether you’re accustomed to snow or sun this time of the year, and whatever you are celebrating, there is one thing that December reminds us of all around the world – it’s the season of giving.
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed for users to keep track of their friends’ experiences and...
One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually from thousands of miles away. Luckily, your prospective guests are already...
Every month, we delve into the latest trends in the hospitality industry, pulling resources from across the web together to help hoteliers understand and make the most of tools, technologies and ideas that are circulating. But it can often...
Some properties think of TripAdvisor as their best friend, others their worst enemy. But when it comes to online reviews, it is the one place that every hospitality professional turns to. There can be no denying the impact that the review...
No one wants to feel like they are being sold to — not the person on the end of a telemarketing call, not the person in the queue at the local green grocer, and not the person browsing the web, looking for the perfect location for their...
No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard for a property to operate in isolation from its community, it’s nigh on impossible. Properties rely on their local...
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a while back – but ultimately, it's to get people to book at your hotel.
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong points out, that couldn’t be further from the truth. As Managing Director of ...