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Specialising in inbound marketing, Lara knows all about helping hoteliers and hospitality professionals to market themselves in the right way, to encourage direct bookings, and to get guests to following and engaging on social media.
With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the young’uns are calling it these days, is real, and if you aren’t taking advantage of...
Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound like Greek to the average outsider is totally in your wheelhouse.
While you...
Being selected as the Best International Hotel not once, but twice in as many years would be an incredible feat for any property in any awards programme. But to Eugenia Danilikhina, the honour is all the greater when it’s feedback from...
Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, it can seem like a wonderful opportunity for meeting targets, but...
Hotel art suffers from an unflattering stereotype – that of the inoffensive but unmemorable image, only called "art" by the most generous definition of the word. Decorators are cognisant that their choices should appeal to (or at least not...
Whether it’s doing away with plastic straws, installing solar panels, or contributing towards their communities, many businesses in the hospitality industry have been adopting and adapting to sustainability.
From greeting visitors to his parents’ guesthouse at the age of 10, to making travellers staying at The Anam in Cam Ranh, Vietnam feel at home, Herbert Laubichler-Pichler’s life has revolved around making guests feel welcome. We got the...
I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost on our way to the hotel? Would they cater to vegetarians? Would we arrive and...
It should come as no surprise that a great experience can leave a guest with memories to last a lifetime, and that the memories of a terrible experience can last just as long. When it comes to guests with disabilities, there are all too...
When freelance writer Oobah Butler decided to make a fake restaurant for the purposes of proving that “TripAdvisor was a false reality”, he realised that he had a number of hurdles ahead of him. From overcoming TripAdvisor’s fraud checks,...