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Trends and tactics for the 2016 travel industry

22 December, 2015
The new year is upon us, and it is time to start implementing those ideas for 2016 that you have been mulling over. ...
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Quick and easy social media for hotels over high season

15 December, 2015
There are several long-term approaches to social media and plenty of theory behind it that will deepen your ...
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How high season guest reviews will help your hotel all year

8 December, 2015
High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about ...
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Why online reputation management isn’t optional

1 December, 2015
Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to ...
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Direct booking tips: Get your hotel's website design right

25 November, 2015
A WIHP study in 2013 found that 20% of direct bookings with hotels were as a result of the traveller having seen the ...
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Putting a stop to fake reviews

23 November, 2015
Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, ...
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Honest guest reviews help your hotel

23 November, 2015
Steve Kaufer’s (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has ...
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7 tips for getting more direct bookings

18 November, 2015
You love that online travel agencies (OTAs) like booking.com and TripAdvisor bring business in, but you hate that you ...
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Manage negative guest reviews with the 3 Rs

28 October, 2015
In a previous article we talked about the importance of TripAdvisor rankings, and why, for your brand’s sake, you need ...
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How your TripAdvisor ranking is calculated (and how to improve it)

8 October, 2015
Many people in the hospitality industry have a love/hate relationship with the review site TripAdvisor - they know it’s ...
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