Ratings or reviews – learning to read between the lines
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? ...READ MORE
Why didn’t my guest’s review get published on TripAdvisor?
For hoteliers, a positive review on TripAdvisor is golden. But because the travel giant has a number of stringent rules in place that guide guest feedback, ...READ MORE
What to do when guests blackmail your hotel with bad reviews
While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel ...READ MORE
TripAdvisor Awards: what are they, and how can you earn them?
By earning and nurturing the various accolades that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your ...READ MORE
Back to basics: what is online reputation management and why does it ...
Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...READ MORE
Hotel industry technology: What hotel widget to use and why
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When ...READ MORE
2016 update to the TripAdvisor Popularity Index algorithm Q&A
Following extensive testing and piloting, TripAdvisor announced at the beginning of May 2016 that it has implemented an updated algorithm for ranking ...READ MORE
What can reviews of the world’s top hotel teach you?
TripAdvisor recently announced the winners of their 2016 Traveller’s Choice Awards. Hotels all over the world were lauded for excelling in their categories, ...READ MORE