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The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed for users to keep track of their friends’ experiences and...
Some properties think of TripAdvisor as their best friend, others their worst enemy. But when it comes to online reviews, it is the one place that every hospitality professional turns to. There can be no denying the impact that the review...
“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.”
In an age where word of mouth has gone digital, and the handling of online reviews can make or break a company’s reputation, the currency of...
When freelance writer Oobah Butler decided to make a fake restaurant for the purposes of proving that “TripAdvisor was a false reality”, he realised that he had a number of hurdles ahead of him. From overcoming TripAdvisor’s fraud checks,...
Remember the days of the professional critic? You’d have the perfect room picked out — the pride of your hotel — and it would be flawlessly cleaned and prepped, mint on the pillow, bar fully stocked. Your staff would be on their best...
The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a conference venue rather than your city or part of town, or they might know your...
Updated February 2020Budgets in hospitality are always tight, and hoteliers, restaurateurs and other hospitality professionals constantly find themselves asking, “do I need to pay for this, or will the free version work just fine?”. Your...
Every year, TripAdvisor’s Travelers’ Choice Awards are granted to hotels and destinations in a number of categories that have excelled not in the eyes of ivory-tower judges, but in the eyes of real travellers around the world.
Love it, hate it, respect it or loathe it, TripAdvisor is a goliath of the travel industry and affects your hotel whether you know it or not.