Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? ...
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Why didn’t my guest’s review get published on TripAdvisor?

For hoteliers, a positive review on TripAdvisor is golden. But because the travel giant has a number of stringent rules in place that guide guest feedback, ...
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What to do when guests blackmail your hotel with bad reviews

While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel ...
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TripAdvisor Awards: what are they, and how can you earn them?

By earning and nurturing the various accolades that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your ...
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Back to basics: what is online reputation management and why does it ...

Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform ...
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Hotel industry technology: What hotel widget to use and why

Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When ...
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2016 update to the TripAdvisor Popularity Index algorithm Q&A

Following extensive testing and piloting, TripAdvisor announced at the beginning of May 2016 that it has implemented an updated algorithm for ranking ...
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Review collection with TripAdvisor’s partners

TripAdvisor is the world’s largest travel site, and, as such, cannot be ignored by serious hoteliers. Having an active TripAdvisor listing has become almost ...
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What can reviews of the world’s top hotel teach you?

TripAdvisor recently announced the winners of their 2016 Traveller’s Choice Awards. Hotels all over the world were lauded for excelling in their categories, ...
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Putting a stop to fake reviews

Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, online reviews allow for word-of-mouth ...
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