Putting a stop to fake reviews

Word-of-mouth referrals have always been the best kind of advertising any business can ask for and, in the digital age, online reviews allow for word-of-mouth ...
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Honest guest reviews help your hotel

Steve Kaufer’s (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has probably given some people quite a few grey ...
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Manage negative guest reviews with the 3 Rs

In a previous article we talked about the importance of TripAdvisor rankings, and why, for your brand’s sake, you need to take reviews very seriously. Not ...
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How your TripAdvisor ranking is calculated (and how to improve it)

Update: As of March 2018, TripAdvisor has updated the algorithm which calculates rankings on the popularity index. The aim of this update is to adjust the ...
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