Back to basics: What is online reputation management and why does it ...
Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...READ MORE
Hotel industry technology: What hotel widget to use and why
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's site or automatically pull through updated content.READ MORE
2016 Update to the TripAdvisor Popularity Index algorithm Q&A
TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.READ MORE
What can reviews of the world’s top hotel teach you?
What is the Umaid Bhawan Palace in, India, doing so right and can you do the same for your guest experience (without being a royal abode)?READ MORE
How your TripAdvisor ranking is calculated (and how to improve it)
If you want to leverage every channel available to you online to make sure your beds are kept as full as possible then you cannot ignore TripAdvisor.READ MORE