Ratings or reviews – learning to read between the lines
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it?READ MORE
Why didn’t my guest’s review get published on TripAdvisor?
Because TripAdvisor has a number of stringent rules in place that guide guest feedback, sometimes your guests' positive reviews never see the light of day …READ MORE
What to do when guests blackmail your hotel with bad reviews
While the old saying may claim there’s no such thing as a free lunch, some unscrupulous guests do try to blackmail freebies out of hotel management.READ MORE
TripAdvisor Awards: what are they, and how can you earn them?
By earning an accolade that TripAdvisor awards for excellence in hospitality, you’ll be able to bolster a cycle of trust between your establishment and guests.READ MORE
Back to basics: What is online reputation management and why does it ...
Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online ...READ MORE
Hotel industry technology: What hotel widget to use and why
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's site or automatically pull through updated content.READ MORE
2016 Update to the TripAdvisor Popularity Index algorithm Q&A
TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.READ MORE
What can reviews of the world’s top hotel teach you?
What is the Umaid Bhawan Palace in, India, doing so right and can you do the same for your guest experience (without being a royal abode)?READ MORE