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The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels...
The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related queries on Google.com are up by a third year-on-year, while hotel-related queries...
Never underestimate the power of word of mouth. It can make or break a hotel, and often holds more weight than traditional advertising practices.
Maintaining a blog can seem like a lot of effort. You might ask, “What’s the point of having one? People already know about my hotel.” But do they really?
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When used well, widgets can turn a plain webpage into something quite impressive for...
Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and help you to improve your staff training procedures. Perhaps most importantly, in...
Tripadvisor is the world’s largest travel site, and, as such, cannot be ignored by serious hoteliers. Having an active Tripadvisor listing has become almost compulsory for your hotel’s image, and this is achieved by ensuring that as many...
Gone are the days when hoteliers had to physically visit their competitors’ establishments or send their friends over to “spy” on them. With the advent of online review sites and online travel agencies (OTAs), your competitors can see...
By now, almost every hotelier is doing online reputation management (ORM) of some sort, even if that only means checking their Tripadvisor reviews once a month and giving themselves a congratulatory pat on the back or having a quick cry in...
Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to collect personal data, some for strangely paranoid reasons, some because they have...