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You can get more direct bookings by enhancing your presence on online travel agencies (OTAs). It sounds odd, doesn’t it? But no, we have not lost our minds. A 2013 WIHP study observed that 20% of direct bookings happen after someone sees a...
There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and allow you to create fantastic social media marketing strategies – but no one has...
High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about the reviews when you are running around like a mad thing trying to take care of the guests?
Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to worry about. But, since the rise of social media sites, online travel agencies (OTAs) like booking.com and review sites...