Marketing your hotel to Chinese FITs

With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Use Instagram To Get Direct Bookings With FOMO

With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the ...
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Trend Digest: Self-service tech in hotels

Hospitality professionals are now operating in an age where user-friendly customer- and guest-facing technology is everywhere (thanks in large part to the ...
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Are you attending Profitable Beds in Pubs London?

The inn may be a British institution, but many publican-cum-innkeepers struggle to ensure that their accommodation is as profitable as their food and beverage ...
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How Varied Is Your Hospitality Vocabulary? [quiz]

Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound ...
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The Impact Of Award-Winning Guest Feedback [Interview]

Being selected as the Best International Hotel not once, but twice in as many years would be an incredible feat for any property in any awards programme. But ...
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Catching MICE with guest feedback

Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the ...
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The currency of trust, and the power of partnerships

“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.” In an age where word of mouth has gone digital, and the ...
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Trend Digest: GDPR compliance for hospitality

The 25 May deadline may have come and gone without GDPR police descending from black helicopters to claim €20-million fines, but that doesn't mean compliance ...
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GDPR in 3 minutes for hotel marketers [video]

With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way ...
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